Enhanced campaigns give retail advertisers the opportunity to get their product listing ads in front of a mobile audience. Who ever really knew how to budget for mobile relative to desktop anyways? While the PLA experience today on mobile is...
However, the FTC has noticed that the background shading used by many search engines tends to be less visible when viewed on mobile devices and certain computer monitors. We have observed that, increasingly, search engines have introduced...
It would be extremely beneficial to understand if the change in performance was related to desktop and laptops or mobile devices. If you happen to ad groups that drive a significant amount of traffic compared to others, I'd expect to see them quite...
Mobile video consumption tripled in 2012; video is the fastest growing ad format worldwide and Vine is changing the social video landscape, six seconds at a time. With branded Vines four times more likely to be shared than video ads and mobile data...
A good mobile experience (50 percent of mobile searches have local intent) ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget.
You should also take a look at the relatively new Google Keyword Planner, where you can get combined computer and mobile search volume results, as well as drill down beyond country levels. You're also creating that one‐to‐one relationship where the...
We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...
Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the past several months. It's also worth noting that creative video junkies with too much time on their hands aren't the only ones who are...
Set mobile bid adjustments at the ad group level. Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid...
Since Google's announcement of enhanced campaigns, all eyes have been on mobile. Advertisers who have felt the pain of lower ROI are left wondering, "Are enhanced campaigns going to help me win in Google mobile – or are they designed to help Google...
In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your bids and ads accordingly. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a...
We can set a bid multiplier for mobile devices, but that's it. The mobile bid multiplier is helpful, but ignores tablets. Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control…" The only...
This revelation affects everything from targeting strategy to mobile ad creative. Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation.
Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Are your consumers on their mobile phones? Are you advertising for a mobile app?
However, this ad style is for desktop only, not mobile. The new style of ads are in the testing phase and advertisers aren't being charged for ad clicks at this time. Google has announced a revamping of Google Maps and it is much more than a few...
Ad Group Mobile Bid Adjustments Between now and the next few weeks, Google is rolling out ad group level mobile adjustments. Mobile specific sitelinks open up opportunities for additional massaging with a local emphasis like directions or local...
It's easy to measure sales as a conversion point to help value your ad spend in mobile. Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Now with Google AdWords enhanced campaigns heading down the track...
So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in monetizing and distributing content. And Jim Henson Family TV will be offering ad-free, exclusive...
