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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Check Mobile Versus Desktop Traffic (From Google Organic). In my last post, I explained how mobile traffic could be impacting your Panda situation. Therefore, it’s important to understand how much mobile traffic is hitting your site from Google...

  2. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    In another report, eMarketer predicts North America will make up 58 percent of the worldwide mobile ad spend in 2016, with Latin America coming in second at about 23 percent. And, with $8.85 billion in net revenue, Google came out on top globally...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    More than 70 percent of mobile searchers use click-to-call when getting to your website. With mobile devices growing in popularity, more conversions happen over the phone versus online. The problem is many users don’t call from the ad; they click...

  4. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Advertisers can now see which mobile ad drove more...