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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data that fuels their campaigns. Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014:

  2. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Make sure your ads include calls-to-action tailored to the devices they're using to access Facebook. With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the...

  4. Why Content Marketing is a Definitive Method for Success in 2014

    Creating content that is effective on a mobile device can absolutely increase your chances of success overall; by being represented properly on the devices and platforms that individuals have access to, the better success rate you will have in the...

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. Contrast this with a separate mobile site which has a different URL and different HTML than its...