In fact, assuming that smartphone users are not interested in a branded experience whether in app or in browser, could damage your mobile image – and drive 40 percent of your consumers to the optimized arms of your competitors.
Forrester says workplace browser diversity is robust: IE at 40%, Chrome at 28%, Firefox at 25% – VentureBeat Twitter eyes TV, lands major advertising deal in run-up to IPO – Los Angeles TimesCiting a Financial Times report, Twitter has partnered...
Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...
So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather Objective C, Java or some other higher-end coding languages.That said, there's a way to "cheat" this by using...
Feature phone users – outside the most developed countries, are dominant – 158 million visitors used opera (the major feature phone browser) in 2012 – do you want to ignore them? Outside the U.S.and in many other countries mobile is the dominant...
Mobile app conversion tracking presents unique challenges not found in traditional desktop browser advertising. Cons: A hashed MAC address is no better than a UDID since it cannot be erased the way a cookie can on a browser.
Google pays certain companies to be their default search provider, most notably Mozilla with its Firefox web browser. This deal shuts out rival search vendors such as Bing from the default search position on most smartphones and provides Google...
They are very heavy and in this case, can overload the browser with a 6 MB download (and that is where I stopped, bailed, and vowed never to return). Or do you want to run away as your browser gets overloaded with bytes it slows to a painful crawl...
With all the additional time and money invested in mobile experience, my expectation is that next year is when vendors will make their mark with true cross-platform and cross-browser visitor stitching and integrated multi-source and multi-platform...
Do you think customers who type your website URL directly into their browser or arrive through a branded search and spend more per visit, or more often, than the average customer, just discovered you in that search?
Since the release of Apple's iOS 6 update, the browser-based version of Maps has become the only way to access Google's mapping tool on the iPhone. The mapping tool, which now runs through the Safari browser on the iPhone and iPad, will offer...
Bing will be the default engine for the Silk Web browser on the new Kindle line. Though many are speculating Microsoft paid a premium price to be front-and-center on the Kindle Web browser. The mobile and tablet space is increasingly important, and...
Forty-five percent of Smartphone users will go directly to an app or website they are familiar with, rather than searching and having the browser direct them. Up to 84 percent of respondents reported they also use mobile search to look up business...
NOTE: Make sure to check your media query support, before implementation to save yourself time in browser fixes after site testing. Screen size, device type, browser etc.is accounted for by utilizing code that is not based on browser / platform...
Google Related, a browser extension that served up recommended links in the form of news, video, web, and image content from around the web, didn’t see the kind of adoption Google expected. Google Consumer Surveys basically allows businesses to...
Creative should be chosen specifically for the audience and the app or browser placement, allowing for quick customization for each publisher – an important capability in optimizing any mobile campaign for ROI.
One tool I come back to again and again is StatsCounter – there's data on the market shares of search engines, browser versions, computer, and mobile hardware and operating systems here for most countries.
Once the page loads, look at the right most part of the URL in the address bar of the browser and find table.rowCount. Begin by creating two reports in your browser. You can access my list of the bucket numbers here.
Google has released a version of its Chrome browser for Android-based smartphones and tablets, bringing a number of new features optimized for use on mobile devices. Bookmarks can also be synchronized between copies of Chrome the same way, so users...
Bing Maps has offering indoor mall maps for the past year, the feature was initially only available in a desktop browser until August when Bing's indoor maps went mobile. Similar to the newly announced UI changes to Google properties, Google Maps...
