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Mobile Access Application

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  1. Google Maps Adds New Features and Brighter Colors

    The option for Uber will only appear if the user already has the car service application installed on their phone. Now, mobile users can gain instant access to images, reviews, ratings, and more for a particular location.

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    App Card: A Tweet card for providing a profile of an application. Have an easy landing page showcasing your Twitter stream for easy access. Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million...

  3. Driving Consumer Insights With Mobile Analytics

    For example, are your users leaving product reviews, referring the application to others, etc. That said, Flurry excels in application engagement – you can define as many custom events as you need. By 2014, users will access the Internet on mobile...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. And as a marketer, what if you can access that data so you can deliver an email to that person’s...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. Due to privacy concerns, Apple depreciated access to UDID in applications, resulting in apps using...

  6. 3 Mobile Marketing Must Haves for the Holiday Season

    From these location-specific mobile ads, customers can then click through to the retailer’s mobile application or website where they can engage further, enhancing their entire in-store experience. Once a mobile holiday shopper has been driven to...

  7. Social Good in SEO: Conductor Foundation SEO Grant for 2013 Open

    To apply for the Conductor Foundation 2013 SEO grant, download the application form here and email the completed form to [email protected] Diana Boric, VP of Marketing and Communications at Housing Works, said of the grant, “With access to...

  8. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    Application developers often fall into the trap of solely using advertising listings to build their data set. If developers only access user-generated content it can be challenging to confirm that data sets are up-to-date, complete, and accurate...

  9. Google+ Waiting For 'Hypergrowth', Partners With Flipboard

    Google+ is a late arrival to allow the social magazine access to the Google+ application programming interface (API), trailing behind the likes of Facebook, Twitter, Instagram and Tumblr. One of these is the mobile clients we have just released.

  10. How Big Data is Fundamentally Changing Local Search

    Consider the example of Eat24, a Web application that makes it simple for people to order food for pick-up or delivery. The Internet (and search in particular) has come to dominate the manner in which we access and share news, events and opinions...