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  1. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. Native app usage continues to dominate mobile Web usage, with the percentage of time spent in native apps up 6 percent...

  2. Cross-Device Measurement: Believe the Hype

    This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile app on any subsequent device. Normally, third parties use a unique email address for cross-device attribution because...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. It starts with considering all the different segments of data you have access to – hour of day, day of the week...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe has also built on its, industry first, mobile app solution providing mobile forms and workflows that business users can design and customer's access on mobile devices. Mobile is only the tip of the iceberg.

  5. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Specifically, 58 percent of mobile time spent on BuzzFeed comes via mobile web vs.percent on apps, in stark contrast to the 84 percent/16 percent app vs.mobile web split seen across the web overall. So BuzzFeed has largely bucked the norm in that...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. You can get your all access pass for $695 if you register before June 6. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta.

  7. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    And then there's the Zpritz app, which says it will help you read faster - at speeds of 1,000 words per minute. Zuckerberg likes the Nike+ app, which updates her status on Facebook before a run. For example, American Airlines offers access to the...