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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. Make sure your ads include calls-to-action tailored to the devices they're using to...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Give them access to free content. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. The mobile advertising tactics are proving to accelerate the influence and fulfillment of consumer demand and...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In addition, the company found a 4 percent increase in total mobile conversions after counting conversions that started with a mobile ad click. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    He suggests any sites utilizing infinite scrolling also have static links, such as with a pagination structure, so bots can have access to all the information if their bots don’t wait for the infinite loading of the page.

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics offers an "Opportunity Matrix", which presents Access and Empower as pre-requisites to see opportunities and insights to guide aggregate action, and automated action. Account and Employee Access Management API will enable...