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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. Thinking Mobile With the evolution of enhanced campaigns, we can no longer have mobile-only campaigns.

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    You can get your all access pass for $695 if you register before June 6. Mobile SEO and app store optimization. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. Make sure your ads include calls-to-action tailored to the devices they're using to...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Give them access to free content. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. The mobile advertising tactics are proving to accelerate the influence and fulfillment of consumer demand and...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In addition, the company found a 4 percent increase in total mobile conversions after counting conversions that started with a mobile ad click. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number...