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  1. SearchDay | Search Engine Submission 101

    Customer Segmentation and SEO -- A Beautiful Couple SEW EXPERTS: SEM CROSSFIRE Search engine optimization on its own can be a very useful tactic to bring leads to your site. Search Engine Submission 101, Part 1 SEW EXPERTS: SEM 101 This two-part...

  2. SearchDay | Social Media Madness -- The Final Four

    A Guide to Search Engine Strategies New York 2009 SEW EXPERTS: SEM CROSSFIRE Search Engine Strategies New York, usually the largest of the three U.S.based shows on the SES circuit, is upon us. Setting up PPC Campaigns 101, Part 2 SEW EXPERTS: SEM...

  3. SearchDay | Social Media Madness -- The Sweet 16

    SEW EXPERTS: SEM CROSSFIRE Requesting links is like asking someone to be your Valentine. Social Media Marketing 101, Part 2 SEW EXPERTS: SEM 101 Social media marketing can be a great arrow in your quiver of marketing tools.

  4. The Best of Outsourced: 10 Greatest Hits

    I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007. Mobile changes the level of specificity of search, and local feeds need to reflect such interests.

  5. SearchDay | 4 Ways That Facebook Can Make Big Money

    Don't Believe Everything You Read SEW EXPERTS: SEM CROSSFIRE Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Link Building 101, Part 2 SEW EXPERTS: SEM 101 Last week, we looked at...

  6. SearchDay | Universal Search Should Be a Plus

    SEM CROSSFIRE Could our industry's Big Three replace the old ones? Keyword Discovery 101, Part 1 SEM 101 Developing proficiency for identifying and refining your keywords crosses many disciplines. Google AdWords Launches iPhone and G1 Options...

  7. SearchDay | Canaries in the SEM Coal Mine

    SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Porn and Gambling: Canaries in the SEM Coal Mine? Yellowbook Launches G1 Mobile Application Posted by...

  8. SearchDay | The Organic and Paid Balancing Act

    SEO During E-Commerce Application Development SEM CROSSFIRE E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization.

  9. SearchDay | Would You Endorse this Web Site?

    SEO Reporting: Going Beyond Rankings SEM CROSSFIRE Enterprise-level SEO provides consistently outstanding ROI over the life of the project. YouTube-ery: Online Videos as Learning and Marketing Tools SEM.EDU YouTube is user-generated content at...

  10. SearchDay | Killer PPC Ads: The Final Word

    All That Glitters Is Not Chrome SEM CROSSFIRE With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. I'm Google, And I've Just Found.The Internet Posted by Nathania Johnson Sep 8, 2008 A new patent...

  11. SearchDay | All That Glitters Is Not Chrome

    All That Glitters Is Not Chrome SEM CROSSFIRE With the launch of Google's Chrome browser Tuesday, the Google machine moves into another territory. Incentives Key to Mobile Marketing Success Posted by Nathania Johnson Sep 5, 2008 Incentives can...

  12. SearchDay | Google OS Arrives, In the Form of a Browser

    SEM CROSSFIRE If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. Million Mobile Social Users by 2013, Generating $410 Million Posted by...