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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    By capitalizing on all these engaging moments, brands have a truly unique platform to get creative and conversational with their audiences. Today, Twitter users are still very mobile. While it's not a requirement, Twitter started as a concept for...

  2. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Founded in 2006, Unruly is a global platform for social video advertising. Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign, and Coca-Cola’s...

  3. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. Your ads can only appear on Google.com search (even though AdWords typically...

  4. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Export keywords or view in AdWords Editor (or other PPC management platform). Mobile Click-To-Call Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with full Internet...

  5. Get the Picture: Brands Use Instagram for Visual Marketing

    The popular photo-sharing platform snaps up 7.3 million daily users in the U.S.and last month zoomed by Twitter in daily mobile traffic. Instagram's latest snap shot is a nearly tenfold increase from six months earlier — from 886,000 average daily...

  6. Bing Will Be the Default Search Engine on Kindle Fire

    Bing is committed to delivering a multi-platform strategy to better meet the needs of our customers, including the new Kindle Fire devices," said Stefan Weitz, Director of Bing. The mobile and tablet space is increasingly important, and Bing’s...

  7. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    One alternative to the traditional news service is a social media platform that focuses on engagement with a social boost. I’ve used PRWeb since 2001 and have been working with PRWeb to optimize their platform for better SEO over the past four...