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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Mobile for Time-Saving It used to be that we had mobile apps just for the sake of it. Then it was mobile for engagement. Now it's let's use mobile to get in and get out as fast as possible. Before diving into her 10 new media trends that are...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a ton of local searching is done). Making your site responsive or at least mobile-friendly for the major screen sizes will...

  3. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    This, due to new data emerging from eMarketer that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about 121 percent. EMarketer estimates that "Google will have a notable influence on the overall shift from...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Mobile Performance Analysis This report identifies which mobile operating systems and devices are being used to view your website. Everyone has heard that mobile is the future – this report helps to benchmark your mobile audience, today.

  5. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    You can see from the indexed impressions by time of day chart that computers are fairly steady throughout the day, but mobile and tablet vary significantly, almost never with the indexed average. My hypothesis going in was the mobile click-to-call...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We had our mobile bid modifier turned down to -100 percent. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute).