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  1. Delving Into the Auction Insights Report

    We can see that the increase in their position above us is mainly coming from mobile. To gain back position one we can apply a small increase in bid to win on desktop and tablet and a larger increase in mobile bid adjustment.

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. This holiday season you would expect the shopping behavior to be very mobile, as showrooming and quick transactions...

  3. Using Analytical Analysis to Help Improve Conversions

    If mobile conversions are 2 percent of total conversions and 20 percent of overall traffic, you may have an issue. First and foremost, converters and non-converters, but also several others such as by age group, new vs.returning user, mobile vs...

  4. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. Think about the mobile use and have a visual slideshow version But quality content of 400 words is about what today’s social and mobile readers really have time...

  5. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Mobile URLs Earlier this year Google updated its Google Shopping Feed Specifications. Although the inventory submission format requirement change was posted in June, Google noted it wouldn't start enforcing new Google data specifications until...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core interactivity.

  7. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. Mobile search ads dominated in North America and Europe, but not in the...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools. Yes, half of the data Google has access to while analyzing your site from a Panda standpoint...

  9. The NSA Has a Hush-Hush Google-Like Search Engine

    It can also share location information culled from mobile phones. The United States National Security Agency (NSA) has its own homegrown search engine that it offers to similarly minded U.S.intelligence outfits.