The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. The Next Battleground: Mobile In an effort to continue courting SMBs – the lifeblood of local...
However, this ad style is for desktop only, not mobile. Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more...
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension.
When it comes to mobile advertising, there is always a question regarding attribution. If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can't just append a tracking parameter to...
Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. In a new study, “Mobile In-Store Research: How in-store...
Mobile specific sitelinks open up opportunities for additional massaging with a local emphasis like directions or local specials. Ad Group Mobile Bid Adjustments Mobile bid adjustments for AdWords enhanced campaigns are made at the campaign level.
Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your...
Search results are customized based on a user's location and mobile continues to change the game. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still...
Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard? Mobile is NFC supported? Mobile has cellular radio? While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be...
This interesting format is clearly targeting mobile and tablet users who can easily go between results by swiping. Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique...
Developer: NQ Mobile Security OS Requirement: version 1.2 and up Size: 3.6MPrice: FREE Developer: NQ Mobile Security OS Requirement: version 1.2 and up Size: 513KPrice: FREE Developer: KS Mobile OS Requirement: version 2.1 and up Size: 2.5MPrice: FREE
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in monetizing and distributing content. The YouTube team has finally launched a pilot program for a...
Google AdWords announced that they have begun the rollout of their new ad group level mobile adjustments for AdWords accounts. If you have account rep, you can also contact your rep to see if you can get an earlier activation in your account...
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to research products. A recent survey by Telemetrics and xAd showed that 50...
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
It isn't the search giant's first foray into mobile search however; it marks a significant turning point. Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for...
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
