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Mobile

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  1. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. Think about the mobile use and have a visual slideshow version But quality content of 400 words is about what today’s social and mobile readers really have time...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power...

  3. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The unprecedented revenue is due in large part to a surge in mobile advertising dollars. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013.billion came from mobile search, while $2.5...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But desktop was a breeze compared to mobile. Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user experience. If users are showing low engagement, and yielding low dwell time, then...

  5. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  6. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  7. Dealing With Onsite Duplicate Content Issues

    Using different URLs or domains like the M.approach for mobile versions of websites can also cause problems. The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same...

  8. Android’s New Feature Paves Way for Apps Replacing Web

    Out of that 14 percent mobile Web usage, I think it’s safe to say that a good portion of that originates from search. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps.