In this phase people start selecting the provider or shop for their new mobile phone. Using Radian6 I discovered that there are four or five main phases in the life cycle of a mobile phone. Once a phone is really for sale you should already be...
As the percentage of users accessing content through a mobile device continues to increase, B2B marketers need to be sensitive to navigational limitations and conversion rates barriers mobile browsers create.
Enhanced campaigns give retail advertisers the opportunity to get their product listing ads in front of a mobile audience. Who ever really knew how to budget for mobile relative to desktop anyways? While the PLA experience today on mobile is...
However, the FTC has noticed that the background shading used by many search engines tends to be less visible when viewed on mobile devices and certain computer monitors. We have observed that, increasingly, search engines have introduced...
It would be extremely beneficial to understand if the change in performance was related to desktop and laptops or mobile devices. This often includes reviewing which keywords drove the most traffic, how that new ad text you created is performing...
With branded Vines four times more likely to be shared than video ads and mobile data traffic set to increase 13-fold between 2012 and 2017, advertisers have been quick to experiment with Twitter's short-form mobile video platform.
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. A good mobile experience (50 percent of mobile searches have local intent)
Additionally, with the recent announcement of Apple and Bing's mobile search, is Bing getting ready to make a more serious run at market share attainment? In April, Bing launched Bing Places for Business, replacing their previous product, Bing...
Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its recent announcement of an algorithm change favoring best-in-class mobile infrastructure, makes it clear that responsive design should be...
Niemann, the artist behind the Doodle, is also known for his mobile app, “Petting Zoo,” where various animated animals react to a user’s touch on the screen. Whether you’re in the northern part of the earth’s hemisphere getting ready for swimsuit...
You should also take a look at the relatively new Google Keyword Planner, where you can get combined computer and mobile search volume results, as well as drill down beyond country levels. Not everyone does – in fact, many brands usually don't have...
Now, users can record and share 15 seconds of mobile video with basic editing features. With that, Instagram is now able to offer the following video functionality to its mobile users: Anti-shake function that stabilizes mobile video called “cinema.
Blekko says many of the features on the tablet app are available for iPhone and Android smartphone users, but recognizes that the intent behind mobile and tablet usage varies. While tablets are more focused on media consumption around the home and...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Rich snippets provide the user with only the important I think if an...
We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
As more advertisers switch over to meet the deadline, this is likely to further increase CPCs with new mobile bid adjustments (MBAs). With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets...
Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile...
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...
Here are six mobile tactics to help you stay connected with your customers to generate and maintain customer love. Send them a poll and let them respond instantly with their mobile phones. Using the smartphone’s geo-location technology, location...
