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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Mobile Capabilities How will our pages be optimized for a mobile experience? Will the pages show up in mobile search results? Is the locator optimized for a mobile experience? Choosing a local search automation vendor can be a complicated and...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. Yu said brands need specialized expertise when implementing mobile. This is a result of incorrectly implemented mobile solutions, BrightEdge...

  3. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. There is no point in driving installs if people aren't using your...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    It's hard to pull out specific sessions, but some of my personal highlights on the SEO side would be hearing how Jackson Healthcare have tackled the mobile challenge; or if you're deep into the SEO side of things, the SEO Diagnostics session from...

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Be prepared for the mobile shopper. School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Mobile is only the tip of the iceberg. Mobile I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with...

  7. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    The current reality is that the systems that deliver content and ads to websites and mobile devices are highly commoditized. One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary...