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  1. Pros & Cons of the Top Mobile App Tracking Methods

    It can be removed or regenerated and is therefore much better aligned with privacy frameworks such as those detailed by the IAB and MMA. Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is...

  2. Connected Marketing Week: The Tasty Other Half of #SES SFO 2011

    The 2011 San Francisco edition of Connected Marketing Week will feature nearly a dozen main attractions, including OMS Social Media Marketing Summit, MMA Forum, eec Email Marketing Forum, IAB Forum, Search Congress Forum, SEO Training Workshops...

  3. SearchDay: Link Building via Word-of-Mouth

    Google Mobile Releases MMA-Compliant Ads Posted by Nathania Johnson Jul 10, 2008 In April, Google launched image ads as part of their mobile ad service.days later, the Mobile Marketing Association released new guidelines for mobile image ads.

  4. Google Mobile Releases MMA-Compliant Ads

    Today, Google is announcing that their mobile image ads are compliant with the new MMA specifications. From here on out, though, we'll be accepting uploads only in the MMA-compliant formats. In April, Google launched image ads as part of their...