It can be removed or regenerated and is therefore much better aligned with privacy frameworks such as those detailed by the IAB and MMA. Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is...
Privacy concerns are sometimes overblown when legitimate companies are self-interested in maintaining responsible practices, such as IAB and MMA guidelines. That also translates to higher performance and monetization for mobile ads.
The 2011 San Francisco edition of Connected Marketing Week will feature nearly a dozen main attractions, including OMS Social Media Marketing Summit, MMA Forum, eec Email Marketing Forum, IAB Forum, Search Congress Forum, SEO Training Workshops...
However, here is a trending graph of the average daily organic traffic to all AOL Sports Properties (includes FanHouse, MMA Fighting, and FleaFlicker): I read this with interest, given that I've spent the last few months doing the exact same thing...
But if you search Kevin Burns MMA, you'll get the result: If you're into UFC (Ultimate Fighting Championship), then you have a new way to get quick info on the mixed martial arts organization. Bing has added UFC athlete information to its Instant...
Google Mobile Releases MMA-Compliant Ads Posted by Nathania Johnson Jul 10, 2008 In April, Google launched image ads as part of their mobile ad service.days later, the Mobile Marketing Association released new guidelines for mobile image ads.
Today, Google is announcing that their mobile image ads are compliant with the new MMA specifications. From here on out, though, we'll be accepting uploads only in the MMA-compliant formats. In April, Google launched image ads as part of their...
The new MMA guidelines are: x 50 pixels x 36 pixels x 28 pixels x 20 pixels According to ClickZ, Google said that its ads are compliant with MMA's previous recommendations. While mobile industry leaders differ on the need and implementation for...
So the MMA match between the two Web 1.0 titans promises to go several more rounds. The Yahoo board of directors will formally reject Microsoft's $31 bid, according to a report today in the WSJ. The Microsoft letter (i-banker parlance, a bear hug...
Yahoo, MMA Measurement Service.iMedia Connection Dec 20 2005 11:31PM GMT These books show you how. This is the final installment of a list of all search-related book reviews published in SearchDay. This particular list covers books about subject...
The MMA group aims to help carriers bundled branded mobile search solutions into their service packages. Group Plots Future of Mobile Search from ClickZ covers a new "Mobile Search Working Group" that's been formed by the Mobile Marketing
