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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    This is a common mistake I see people make; they call their business "my name consulting," which seems logical. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    It's a mistake to simply measure the results of an SEO strategy based on one data point, such as rankings or phone calls. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine if your...

  3. How to Solicit Feedback from Prospects and Customers

    A graceful and sincere recovery from a mistake is memorable to consumers because it is so rare. My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away from picking up our 14...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    Additionally, they believe the court ruling was based on outdated principles and it was a mistake to assume it even exists in law. In its opening letter, Google notes it moved quickly to comply with the ruling and acknowledges its approach will...

  5. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    BrightEdge research showed that no HTTP Vary header was a common mistake amongst two approaches: dynamic serving (82 percent) and separate mobile URLs (41 percent). Even if you've decided to "go mobile," you may be losing an average of 68 percent...

  6. Invisible Matt Cutts Explains Why It's Important to Have a Website

    Cutts was asked what he considers to be the most common SEO mistake. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. In that video, he discussed why content in the body of a webpage...

  7. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many people mistake duplicate content to mean copying the exact words and paragraphs on a page to a new page. Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization...