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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    BrightEdge research showed that no HTTP Vary header was a common mistake amongst two approaches: dynamic serving (82 percent) and separate mobile URLs (41 percent). Even if you've decided to "go mobile," you may be losing an average of 68 percent...

  2. Invisible Matt Cutts Explains Why It's Important to Have a Website

    Cutts was asked what he considers to be the most common SEO mistake. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. In that video, he discussed why content in the body of a webpage...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many people mistake duplicate content to mean copying the exact words and paragraphs on a page to a new page. Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Many folks mistake use cases for task analysis. The typical mistake most product teams make is to ardently believe that they already know the users' problems. Another common mistake is to perform time and motion studies of the current design.

  5. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Here's an actual random sentence, taken from random book of children's stories: "And the boy said, ‘He is ugly, and no mistake. Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our...

  6. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. Wojcicki joined Google in 1999 as employee number 16...

  7. Google Starts Penalizing Sites for Rich Snippet Spam

    It is a manual action penalty based on incorrect usage of markups, regardless of whether it was deliberate spam or simply a mistake. If you use rich snippets on your websites, you should be aware that Google is now penalizing websites for spamming...

  8. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    However, overlooking email is a grave mistake. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best. Small business owners don't have the luxury of being wrong.

  9. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Summarize Data: The First Step, and Often First MIstake For search marketers, the most common mistake is summarizing data using the "Average" function in pivot tables. We've previously covered a few basics for pivot tables, a powerful Excel tool...