Close variations include misspellings, singular and plural forms, acronyms, stemmings, abbreviations, and accents. Keywords with the "+" sign must appear in the user's search exactly or as a close variant, such as misspellings, singular/plural...
Then, using an algorithm, they spun through common misspellings of those words until they had generated a list of 25,381 different misspellings. In just over two days, Snickers managed to get 558,589 ad impressions on those misspellings.
Instead of rewarding me for coming up with 1,500 ways of saying “red tricycle” (including misspellings), Google prefers the highest CTR broad match ad to the most accurate guess about what a searcher really typed.
Walgreens is even including misspellings of their pharmacy such as "wallgreens flu shots", although for the most part these keywords don't receive a significant search volume and have a decent CPC. It's about that time; we're beginning to move out...
The option to automatically show your ad for plurals and misspellings when you’re running phrase and exact match is another good example. Google dropped the Panda of paid search with enhanced campaigns, the most radical change to managing paid...
There are entire articles written on the millions of reasons translators miss over half of the keywords that people search for (e.g.missing accents, misspellings, broken compounds, dialects). Don’t even bring it up around me unless you're prepared...
Capture more impressions with phrase and exact match keywords, but sacrifice search query control: With phrase and exact match keywords you can now include close variants, including misspellings, singular/plural forms, stemmings, accents and...
In contrast, Kohl’s is taking a much different approach and bidding on their own keyword (“kohls”), and even capitalizing on misspellings of their name such as “kohl s” and “khols”. Both are bidding on their own keywords of “home depot” and “lowes...
Poor grammar or misspellings. And with the recent rollouts of Panda and Penguin, this meme is truer now more than ever. But finding a pool of reliable freelancers who have great writing chops and knowledge of a specific industry isn't easy.
Also make sure to practice your spelling – and misspellings. The end of summer means it’s time for back to school. Kids of all ages are trading in their swimsuits for backpacks and heading back to class.
Take note: The Stupidity section in this graph refers to the rough misspellings of candidate names, and insignificant requests such as “shirtless romney. We are able to elect our leaders and live without limitation.
Now, do keep in mind that Google is generally strict about misspellings, but does allow some leeway for commonly misspelled words and phrases. Common misspellings that the majority of users would understand (like "nite" instead of "night")
Are there misspellings in your ad copy? The Olympics are interesting because so many athletes spend their entire lives playing and practicing for one event or race where glory or defeat is attained in as little as 10 seconds.
One unique feature of this offering is a keyword research tool that identifies the most common misspellings for popular keywords that lead to your site. Insight into what people are searching for in popular search engines is the cornerstone to a...
Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on close variants including plurals, misspellings, stemmings, abbreviations, accents, and acronyms. For this reason, it’s still important to include plurals...
A Swiss Army Knife of free keyword tools – one to clean up keyword lists copied off webpages or from other sources by removing numbers, punctuation and words you don't want (e.g.free"); another tool to generate all the variations of two lists of...
Leverage keyword misspellings and emphasize shorter keyword phrases. How do you take the concept of mobile marketing and make it both actionable and profitable? Driving Mobile Traffic: SEO s a recap of the information-packed session.
The focus of this meeting, led by Amit Singhal, was on misspellings and how to improve spelling corrections for long queries. Google has released an "uncut" 8-minute video of a search quality meeting to show the process of how Google improves its...
Monitoring of Brand, Misspellings hostile or sympathetic – and gauge association of brand to tragedy. We’re also brave warriors ready to do battle when needed — always with a cool head, a pre-defined code of conduct, and sophisticated crowd...
The reason behind this is simple: adCenter doesn’t perform canonicalization (i.e.it doesn’t map plurals, synonyms and misspellings as being the same), which means you need to specify each keyword variation specifically.
