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Mission Statement

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  1. 3 Essential Qualities of Enterprise Search Marketers

    Even a simple email message should have an introduction that clearly states the primary mission of why the message is important to its readers. There should be an introduction that includes a statement about the purpose of the deliverable.

  2. Why Your Organization Needs a Culture of Testing & How to Make it Happen

    Making this part of your mission statement – something that you and everyone on your team are committed to (this one is most important). One of the toughest things many search marketers face is creating a culture of testing in their organization.