Applying PPC data has been key in accurately estimating the impact of missing iOS 6 organic search traffic (% of searches not passing referral data because of secured search). In Estimating the Impact of iOS 6 Organic Search Data Loss s important...
One reason that brands don't listen is because there's an overwhelming amount of social media noise and data out there. Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality?
Pull research data like the survey mentioned above from Weber Shandwick or BrandFrog to illustrate the power of having a sociable CEO and the long list of benefits it brings to the company. If you haven't seen it, it's worth a read, outlining why...
Explore Pinterest Data, but Keep Context in Mind For insight from the people who released the findings, I turned to Curalate's marketing manager, Brendan Lowry, for advice on how marketers should interpret this data.
And then in 2011 Google launched Google+ and then also launched the implementation of rel="Author" information into the results using Google+ profile data. This is the point that people are missing with authorship.
Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013. Data from Monetate shows email continues to be the top driver...
Rich Snippets & Structured Data Structured Data Testing Tool Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things.
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. The search marketing data from comScore reveals that even though searchers can switch between search engines, they typically stick with...
In these scenarios where signed in users, search query modification, Chrome browsers, "cookied" users and toolbar data provide massive datasets of engagement signals to search engines on how users interact on sites, we need to drive optimal...
In this case, it's simple to explain to your content creator/s the importance of meta data and where to include it in your content management system. When the description tag is missing, incorrect information can appear.
Google+ is Google’s attempt to fill that void and by forcing as many people as possible to work logged in they are getting everyone closer to Plus and the handing over of that missing data. Expect this process to accelerate now the search giant has...
Conduct a thorough analysis of the search on your own site, and try bidding on non-branded terms that are popular searches within your own data. The marketers who best leverage the data they do have and work toward achieving the 60/40 ratio by...
Provide granular data that enables them to identify goals and view performance. Use Data to Demonstrate SEO Performance He referenced data provided by Forrester and comScore indicating that allocation of search engine budgets is upside down.
By analyzing data in this way, you can start to figure out the page metrics you're likely to achieve in advance. Google has more signals and data than ever. Now that Google is incorporating many more signals and data, the safest way to have a...
As long as you know that the look of some charts in Facebook Insights can be deceiving, you can at least explain the data to other stakeholders and, if necessary, modify how the data gets reported to meet your organizations needs.
A culturalpolicies.net compilation of Eurostat data shows the number of non-nationals residing in countries across Europe with some countries showing up to 35 percent of the population as non-nationals.
If you find you are using the tag across most of your site (and your site is large), then you can use a tool like Screaming Frog to gather meta robots data in bulk. That data in the wrong hands can put your organization at a serious disadvantage.
Incorporating Qualitative Data A lot of tests are based solely on analytics data and looking at performance of KPIs and other numeric metrics. Certainly that can be very effective; there is no discounting the absolute importance of this data.
Traffic source level data is useful for looking at broad trends, such as comparing year-over-year performance. Content analysis is made more complex with the loss of data from users logged into their Google accounts and, eventually, users from the...
However, say this data-heavy marketing manager never ran a social media campaign before. From simply not having a wide enough knowledge base to know when he/she is missing a crucial element to an ego that inhibits collaboration, employee perception...
