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Missing Data

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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Oftentimes, this data exists in multiple locations; marketers who notice any of these elements missing in one system should be sure to keep digging for it in other locations. Either of these scenarios can lead to data management and distribution...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review meta tags and structured data markup Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. For continued usability optimization, add on any alt tags that may be missing...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can absolutely lead to a Panda attack. Remember, Google is getting a lot of its engagement data from users visiting these pages.

  5. Pre-PPC Strategies For Launching a New Product

    This way, you can bootstrap some of the most valuable market data you could possibly get: how your prospective best customers think about the problem you're trying to solve, how they deal with it now, and how excited they are about your innovation.