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  1. The Rise of the User Experience Marketer

    The strongest marketers will be those who are comfortable analyzing behavior data, while also conducting and incorporating qualitative research about users. Analytics Analysis: They don't need to become data-mining experts, but UX professionals can...

  2. 5 AdWords Optimization Checkpoints You May Be Missing

    In the campaigns tab or dimensions tab, segment data by day to see if the account or campaigns are reaching daily budgets. However, after you have certain amount of conversion data, it may make the most sense to optimize to ads that convert the best.

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Oftentimes, this data exists in multiple locations; marketers who notice any of these elements missing in one system should be sure to keep digging for it in other locations. Either of these scenarios can lead to data management and distribution...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review meta tags and structured data markup Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. For continued usability optimization, add on any alt tags that may be missing...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can absolutely lead to a Panda attack. Remember, Google is getting a lot of its engagement data from users visiting these pages.

  7. The Journal of Financial Market Infrastructures (2.4 )

    There is a reason why the literature on this topic is rather thin: it is not easy to collect relevant data due to its decentralized nature and, moreover, the data is highly sensitivity (the corresponding banking network provides information on...