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Missing Data

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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships with existing customers as well. This, according to recent survey data released by...

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Wearables are growing more and more; our technology now has the ability to collect data on every aspect of our lives. The Fear of Missing Out, especially with today's teens, is overwhelming. Zuckerberg suggests JOMO – the Joy of Missing Out - instead.

  3. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. For search marketers, the most common mistake is summarizing data using the "Average" function in pivot tables.

  4. 7 Reasons Your Blog Sucks & How to Fix It

    If you do need to promote yourself, leverage research and persuasive data to make a compelling case as to why customers should buy your products or your services. By not responding to audience feedback – even if you’re being criticized – you’re...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The emphasis of metrics over the entire data set of audience, behaviors, and conversions was framed in the discussion of campaigns. This presents an obvious gap in data. Babak Pahlavan, Director of Product Management at Google Analytics put...