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Missing Data

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  1. Pre-PPC Strategies For Launching a New Product

    This way, you can bootstrap some of the most valuable market data you could possibly get: how your prospective best customers think about the problem you're trying to solve, how they deal with it now, and how excited they are about your innovation.

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships with existing customers as well. This, according to recent survey data released by...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Wearables are growing more and more; our technology now has the ability to collect data on every aspect of our lives. The Fear of Missing Out, especially with today's teens, is overwhelming. Zuckerberg suggests JOMO – the Joy of Missing Out - instead.

  4. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. For search marketers, the most common mistake is summarizing data using the "Average" function in pivot tables.