SEO News

Misleading Advertising

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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage them to do paid advertising instead. Don't Use Misleading Links: Ensure links go to exactly...

  2. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    They are pay for play types of content which has the unfortunate effect of misleading those who read it. What are the guidelines webmasters need to know for advertorials and native advertising? Advertorials have been popping up on websites with...

  3. FTC Tightens Online Disclosure Requirements

    Take account of the various devices and platforms consumers may use to view advertising and any corresponding disclosure. If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from...

  4. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Australia’s High Court ruled that Google didn’t engage in misleading or deceptive conduct because Google didn’t create the ads. Accordingly, Google did not engage in conduct that was misleading or deceptive.

  5. Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

    This can enable them to succeed even though other companies may have large advertising budgets,” he said. The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people.

  6. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Recently, we’ve seen Google lose an AdWords case on appeal in Australia, where the judge ruled that Google had “engaged in misleading and deceptive conduct in four cases. Paid search advertising is big business and Google, with the lion’s share of...

  7. Google Forfeiture: Government Splits $500 Million

    That statement doesn’t exactly jive with Google’s position on their part in responsible advertising yesterday, after losing an appeal in which an Australian court ruled Google had engaged in misleading and deceptive conduct.

  8. Shareholder Sues Google For Aiding Illegal Drug Sales

    Google’s annual reports from 2003 to 2009 were false and misleading because the company didn’t disclose revenue from the improper advertising,” according to the complaint obtained by Bloomberg. A Google shareholder has filed a lawsuit against...

  9. The Revenue Stream: or, "You gonna pay for that porn, boy?"

    At best, it's a misleading bit of advertising which seeks to prey upon the ignorance of new signups, by tying premium (paid) SL accounts to the ability to access adult content. A few weeks ago, my friend Mickey said (via twitter) 'wish LL would...