Don't include any content that may be deceptive, misleading, infringe on anyone else's copyright, or violate Facebook's Pages Terms. Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the...
If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading when viewed on that device or platform. The Federal Trade Commission (FTC) released its new .COM...
There are also, however, a variety of metrics in the Facebook Insights UI that can be misleading unless you know what the data represents. The reason why these metrics can be misleading is because they are unique metrics, which means daily totals...
Understanding how the sources of traffic you're getting behave is a great first step, but this can often be misleading. From using Advanced Segmentation to get a better idea of you “not provided” and “not set” traffic to a wide array of specific...
Yes, that surge in traffic was misleading, and I would go even further and say it’s sinister. The misleading surge in traffic made everyone involved feel warm and fuzzy. When I first begin speaking with companies that have been impacted, my goal is...
Australia’s High Court ruled that Google didn’t engage in misleading or deceptive conduct because Google didn’t create the ads. Accordingly, Google did not engage in conduct that was misleading or deceptive.
Unfortunately many decisions are being made based on metrics that portray results in a misleading fashion. Search marketers depend on data to make decisions. Bids are raised, keywords are paused, and ad text is changed based on data.
It’s true that the product listings are paid search ads by advertisers, but Microsoft contends this discriminates against other companies who do not pay to be listed, misleading consumers. Everyone loves the thrill of victory and the agony of...
DoubleClick's first statement was misleading to some who originally thought Google could track you offline only to later serve ads to you. Making the connection between offline conversions and online traffic data has always been a difficult issue.
To say Baidu blends organic with paid search is misleading, they use a hybrid approach wherein they have pay for performance (P4P) results (users bid to have their websites place at the top of what would appear to be the organic results).
Someone, I guess a stock promoter with a dubious interest, is disseminating wrong, false and misleading info in the PR circles. A press release posted to PRWeb announced Google's acquisition of a wireless Internet provider for $400 million.
While the belief of a “right way” makes content strategy easier to talk about, it’s misleading and borders on being outright deceitful. There’s a myth that failed content can be blamed on brands only conveying what they want, and conversely, that...
This can leave copy feeling stilted, amateurish or even downright misleading. The Internet offers unparalleled opportunities to break into new markets, but traditional SEO through localization techniques can be slow to yield conversions.
As a result, viewing CTA data in isolation can be misleading and potentially costly. They also know it’s difficult to determine which CTAs to use. To make the task even more challenging, CTAs tend to perform differently across verticals, so there...
The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people. Here are a few highlights from their interview. Avoiding Duplicating Content Isn’t Enough; Google Looks for Differentiation
Averages can be misleading. For example, in 2002 the CDC released data about the average height and weight of American adults. According to their data, the average adult woman is 5'4" and weighs 163 pounds.
Percentages are misleading. But where do you start? What should you test? And what pitfalls should you watch out for? Here are 20 conversion optimization tips on how to get started. Use the Right Tool for Your Business
In a letter to the search giant, the data watchdog said it believed the original claims made by Google that data was collected erroneously were misleading. The Information Commissioner’s Office (ICO) has reopened its investigation into Google's...
These are the types of changes that cause a bit of buzz as they’re phased in and probably should warrant some kind of third-party, objective review to ensure they are not misleading search users. Google’s senior VP of advertising Susan Wojcicki was...
Comingling two distinct data sets that are not, in any way, shape or form related only adds confusion and misleading insight. The newly named Digital Analytics Association ushers in a time to revitalize and refresh the values of the industry, so I...
