SEO News

Mislead

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  1. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    If the present FTC guidelines on paid placements are being widely flouted, or if certain industry segments – such as vertical search sites – harbor particular practices that mislead consumers, result in fraud, or offer unfair competitive advantage...

  2. Google Engages in Misleading, Deceptive Conduct with AdWords: Australian Court

    In the appeal judgment, the court noted that Google “represented, contrary to the fact, that by clicking on the headline to the advertisement, users of the website would be taken to the Honda Australia website, and thereby engaged in conduct that...

  3. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    Ads should not mislead or create the wrong impression with the user. One of the most interesting updates to the adCenter interface is the exposure of your individual keyword Quality Scores. Let's explore the attributes of the adCenter Quality Score...

  4. Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

    Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human...

  5. Google Updates AdSense Program Policies Page

    According to this policy, we don't allow ads or search boxes to be placed on pages which misuse Google logos, trademarks, or other brand features in the page content or URL, and which could mislead users into thinking the page is associated with...

  6. Making the Most of Search Engine Copywriting

    Don't mislead your visitor. In the example above for the "kid friendly cruise" listing, I felt mislead. Today, we'll look at a real-life example of poor delivery -- and some tips on how to make sure your potential customers are satisfied and happy...

  7. New Search Patent Applications: October 6, 2006 - Google Takes Over the Patent Office

    A percentage are never developed in a tangible manner, but may serve as a way to attempt to exclude others from using the technology, or even to possibly mislead competitors into exploring an area that they might not have an interest in (sometimes...

  8. New Search Patent Filings: October 4, 2006 - Using Google to find the Cable Guy

    A percentage are never developed in a tangible manner, but may serve as a way to attempt to exclude others from using the technology, or even to possibly mislead competitors into exploring an area that they might not have an interest in (sometimes...