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  1. Matt Cutts, Social Signals, Author Authority, Ranking Factors & Google Realtime

    Therefore the voting power of a link does not easily mirror public sentiment. SEOmoz also put the theory to the test, albeit informally, but unfortunately it does not specifically test the 'author signal' and instead simply tests whether a page...

  2. Jeffrey Hayzlett To Keynote at SES London 2011 in Cowboy Boots

    Jeffrey Hayzlett, author of The Mirror Test: Is Your Business Really Breathing? The Mirror Test: Jeffrey Hayzlett on the new elevator pitch at SES Chicago 2010 will be the keynote speaker at SES London 2011, the leading search and social marketing...

  3. Digital Marketers Need to Work on Elevator Pitch for Holiday Season

    At least that's what Jeffrey Hayzlett, "celebrity CMO" and best-selling author of The Mirror Test said two weeks ago in his keynote speech at SES Chicago 2010. The Mirror Test: Jeffrey Hayzlett on the new elevator pitch at SES Chicago 2010

  4. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    In his book The Mirror Test: Is Your Business Really Breathing? It's quite easy to use the Twitter API to access your personal information and obtain all the DMs inside your Twitter inbox. When you allow access to log-in to some website or...

  5. Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges

    Mulkern of Greenwire wrote in The New York Times, "BP's PR Blunders Mirror Exxon's, Appear Destined for Record Book. According to Coombs, "Organizations are better able to handle crises when they (1) have a crisis management plan that is updated at...

  6. SearchDay | 7 Social Media Predictions for 2009

    Jan 10, 2009 Hello, One of my competitor is spamming with duplicate domains and mirror sites in large numbers. Then you need to test, test, test. Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a...