The challenges SEOs face in demonstrating ROI of keyword strategies mirror greater concerns B2B marketers have with website optimization initiatives overall. While measuring the volume of shares and mentions through various social sites is a good...
Keep in mind that there shouldn't just three or four general sizes you're creating pages for – soon the market will be flooded with different types of screen sizes, whether it's in your rearview mirror in your car, or in your refrigerator in your...
When you next log into AdWords, you’ll see the new campaign, a complete mirror of the existing one, except that the new campaign targets the display network only, while the original campaign targets search.
Don’t assume the search engine landscape will mirror that of the United States. To gain authority in your target country or region, focus on inbound links from local sites. Extending your web presence internationally can be challenging, especially...
In many ways, PPC reports are kind of like looking in the rear-view mirror, reviewing what’s already happened. There is usually a lot of talk on SEM news sites and forums about the type of data available from the PPC engines; the metrics seem...
The Google Doodle honoring the first manned space flight by Yuri Gagarin brings back memories of the Space Race between the US and the Soviet Union during the Cold War of the last century, but also could be seen as a mirror to the new Search Race...
Searchmetrics reports these were the top 10 sites in the UK that gained the most from the Panda algorithm update: ebay.co.uk (+42.06 percent) techcrunch.com (+40.72 percent) national-lottery.co.uk (+39.50 percent) econsultancy.com (+37.09 percent...
While we in the tech community are accustomed to creating online networks and participating in communities that mirror our personal relationships, we are the exception to the norm. When it comes to the Display Network, they also look at what you're...
Expedia Sees Google in Rearview Mirror - The Wall Street Journal High-quality sites algorithm goes global, incorporates user feedback - Google Webmaster Centra Blog Search Industry News Google Products Lacked Key Government Certification, DOJ Says...
The recent African and Middle Eastern revolutionary movements mirror Hungarian history as Google Hungary reminds us in its Doodle today, celebrating the Hungarian Revolution of 1848. Reasons Why Q&A Sites Can Boost Your SEO in 2011 (Despite Google...
The differences and reactions almost mirror the battle between DVD formats years ago or moves of early Internet Explorer browsers against others. H.264 is the most used codec at the moment for HTML5 sites, Google is pushing the lesser used open...
Not only has Anonymous sworn to defend WikiLeaks and Assange (a former hacker himself) against all those that have harmed him, but they have also seeded WikiLeaks across at least 780 mirror sites at last count (those are sites that contain his...
If you run mirror sites, will search engines ban you? Site Clinics -- These interactive sessions take volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search...
Rather than trying to keep up and discover ways of cheating the system, we should spend more time looking at how a human sees our sites and engages with them, and how a well-run advertising campaign or a brilliant social strategy would affect our...
In his book The Mirror Test: Is Your Business Really Breathing? Here's how SEO teams should handle sites that are closing down permanently, moving to a new domain, or merging with another site. When you allow access to log-in to some website or...
So if something works in one country, attempting to mirror it and expecting it to work in another country will certainly lead to failure. Koreans look for "technical complexities" as a key decision maker and the Japanese look for the sites ability...
If you're going to the trouble of coming up with a killer marketing idea for your next e-mail blast, don't be afraid to mirror that ad, special, or event on your Web site. If you hook them with an e-mail blast, they visit your site and pick up a...
Duplicate Content & Multiple Site Issues explores the potential problems and pitfalls of running mirror sites and offers solutions. Last week, I said "SES San Jose Offers Conference Sessions for First Time Attendees.
Jan 10, 2009 Hello, One of my competitor is spamming with duplicate domains and mirror sites in large numbers. ErikQualman Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your...
Sometimes, I can point out a couple of things that will make a near-immediate impact on Web sites -- such as fixing a duplicate content/mirror issue by implementing a 301 permanent redirect strategy, correcting a robots.txt file (I spoke with...
