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  1. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. The explosion of channels and devices has made the...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    These behavior patterns may include things like a user downloading an e-book, spending several minutes on your services pages, or watching more than 75 percent of a particular video on your website. As digital marketers we’re far past the point of...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    The number of home page links vs.deep links minutes Every Week - Total Time 15 Minutes: Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes

  4. How to Solicit Feedback from Prospects and Customers

    I spent 20 minutes in voicemail hell waiting for customer service. My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away from picking up our 14-year-old son from summer camp.