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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    To get a full understanding of how they push all of their operations to optimize it is worth taking a few minutes to look through the Slideshare Amazon.com: the Hidden Empire. So when events happen like the death of a celebrity or the FAA allowing...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Typically, 10-15 minutes should suffice for each interview. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's not something your users...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Longer videos aren't necessarily more effective, with 83 percent of respondents citing the ideal length of a video to inform a purchase decision is five minutes or less. BJ: Overall, 83 percent of consumers find that video shorter than five minutes...

  4. Facebook Aims to Restrict Gun Sales With New Rules

    The change to the company's gun policy comes hot on the heels of a VentureBeat investigation where they discovered that anyone, including children and those without proper identification, could purchase a firearm through Facebook in just 15 minutes.

  5. Responsive Design vs. Task-Oriented UX Design

    For instance, they may sit in a coffee shop for 20 minutes, reading a news site, looking up hotels, etc. Responsive design is all the rage these days, but most folks don't really know what it means. Consequently, when they ask a design firm to...

  6. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    If a Tweet on average only lives for 18 minutes, there is a big chance you are scrambling to not lose all that keyword data. SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand...

  7. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Spending 30 minutes thinking through your sitelink strategy can yield results. Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on three...

  8. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its followers in a matter of minutes. Within minutes, the hashtag got tens of thousands of mentions and within an hour it racked over...