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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    About 30 minutes into my analysis, I stopped and thought it might be better to first rule out all parties that worked on the website over the past year. And you can verify your site in just minutes. When business owners first reach out to me about...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    If you have 2 minutes with a customer, and the law required that you show a random sampling of your links to customer prospects, would you happily show the link to a target customer? This article represents my opinions, but my company has worked on...

  3. SEO & Keywords: Think Conversions, Not Rankings

    Time spent on site: If a visitor has stayed on the site for a certain number of minutes (3+) and the bounce rate is low, then perhaps it can be concluded that the visitor read the content. Search engine optimization (SEO) has changed dramatically...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up. Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you when you...

  5. 14 Tips on How to Become a More Efficient SEO Professional

    If you really struggle to concentrate on a piece of work, start off by trying to focus on it for just 10 minutes of your time then build that time up and up. Chances are you probably have a social network open in another browser tab right now as...

  6. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Within minutes of the crash, Tweets from citizens break first, then the BBC. Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013. The leading event for experienced marketing and advertising...

  7. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    You know how he typically spends the first 60 minutes of the movie pouting and badmouthing TRHQ to make himself feel better about his own inadequacy and no one likes him for it? Let's be real: Microsoft is no stranger to bad advertising campaigns.