Mining Your Search Keywords and Social Data for New Revenue Opportunities Let's assume that you're a marketer tasked with the SEO efforts of your company. Your company sells video supplies and one of your target keywords is the term "video splitters.
By mining Facebook's Open Graph data you can get some amazing insight into what makes them tick – including some eye opening info about how wrong your assumptions can be. Increasingly, individuals are Liking brand and company pages.
I have come to love data and its role in guiding a company’s search marketing program, but data mining can also suck away valuable time. Instead of depending on my client contact to be able to take my recommendations and get them done, I can now...
Mining Users from Comments Identify relevant users subscribed to the company channel with a high subscriber count and more importantly, signs of recent activity and engagement. Let's take a look at immediately actionable tactics any B2B company can...
Mining social media conversations can be a great source to find new ideas for creating content. For now we’ll focus on 10 strategies to create great content in your company. Testimonials can be used, for example, to support a specific topic like...
Forget data mining, Google's bosses seem to have set their sights on far loftier goals – asteroid mining. Those details are enough to convince many that what's being proposed is an asteroid mining operation.
Raghaven's research interests focused on search technologies, with particular interests in text, web mining, and algorithm design. The departure follows the exit of other leading directors at the company including founder Jerry Yang and chairman...
Even still, that one statistician can get a good handle on the metrics that matter to their team through the use of data mining and analysis technology. The A’s still have one statistician, but now the New York Yankees have 21 people data mining...
It also has well-documented capabilities in data mining site visitors and customer data to match products to visitors – best typified by it’s “People who bought…” feature. Produce Kindle-only content using Yahoo’s capabilities, tailored to specific...
He says it should be something that implies action on the part of the user, but he prides himself on mining even the most boring and the most seemingly insignificant ones. Mining the Right Keyword Mix for Successful SEM Campaigns
This has become an essential data mining tool for me and has been great for client relations, starting conversations, understanding sales prospects, and much more. Those using MailChimp can see if the contact they are emailing are reading their...
Recently, I overheard my boss, Marty Weintraub, working to convince a potential client that LinkedIn and Facebook represent fertile landscapes worth mining. Additional info featured includes each company's industry and size.
Harry Shum, Microsoft VP of Search Product Development, is presenting a keynote address at the Fourth ACM International Conference on Web Search and Data Mining in Hong Kong, where he will discuss the role of personal search history as a factor in...
Every day there are new data grabs, new data mining tools, and new ways they try to convince you to give them more information. And what's each company's response been? Why is it no longer an issue to give information to a company known for its...
While we're mining the SES Advisory Board for unsung heroes, let's add Jon Myers and John Marshall. She also assists Aegis Media (the parent company of iProspect) in launching iProspect-branded SEM practices.
Yahoo Labs "focuses on the scientific areas of information retrieval, machine learning, data and text mining, and natural language processing," Yahoo said in the blog post. Echoing the words of the company's Senior VP of Search, Shashi Seth, and...
Twitter is in advanced talks with Microsoft and Google separately about striking data-mining deals, in which the companies would license a full feed from . Better Google.com rankings vs google.ca Oct 7, 2009 Rightt now i have optimized the sites...
To start the conversation mining process, you should subscribe to RSS feeds of news alerts related to your company and brands on Google News, as well as saved searches on Technorati. Listen -- Conversation Mining
An example of such integration-based tasks is opinion mining regarding products or services. While there have been some successes in opinion mining with pure sentiment analysis, it is often the case that users like to know what specific aspects of...
Web analytics practices continue to evolve, integrating with data mining and expanding to include social media and mobile analytics. More often than not, the search keywords include just the company name in some way.
