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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. If web analytics is like gold mining, then a...

  2. 6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013

    PRISM is a mass electronic data-mining program run by NSA (National Security Agency) since 2007. After being here for three days, you could definitely feel the energy spike (and security too) as two influential speakers were set to appear.

  3. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Once an index is built, users can start mining email addresses, phone number and other keywords straight from search result pages. His hope is that anyone, regardless of technical background, can be involved in data mining and learning through...

  4. Local Keyword Research: 3 Ways to Use Google

    The tools available for mining and identifying these keywords are extensive, but often the best place to start is at the search engines themselves. The foundation to any search marketing campaign begins with extensive keyword research to identify...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. When it comes to linkable assets, marketers often have a single objective: build...

  6. Using Web Analytics for PPC Optimization: Advanced Techniques

    It’s common for PPC managers to use site search data for search query mining. OK. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. What's next? Now it's time to take your PPC optimization to the next...