Analyzing your website data with Google Analytics is much like mining for gold. We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. If web analytics is like gold mining, then a...
So it's not new; for years companies have been using data mining for marketing purposes but it looks like Google Now is raising the bar with its predictive search capabilities. Google has released many products and services over the last few years...
By mining Facebook's Open Graph data you can get some amazing insight into what makes them tick – including some eye opening info about how wrong your assumptions can be. Social is a hugely exciting space right now.
While Alibaba did not share more details on Aliyun search except that it is a product developed and maintained by its cloud computing business unit under the group, it is worth noting that the division also specializes in data management from...
Mining Your Search Keywords and Social Data for New Revenue Opportunities will show you how to integrate data from search, social, and traditional media to identify new opportunities and revenue streams.
Social Reports provide marketers data-driven insight to replace the assumptions previously made through observation and mining what data was previously provided. Sixty-five percent of CMOs in the strategic phase are looking to convert followers to...
It’s common for PPC managers to use site search data for search query mining. OK. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. What's next? Now it's time to take your PPC optimization to the next...
I have come to love data and its role in guiding a company’s search marketing program, but data mining can also suck away valuable time. We’re all familiar with the agency SEOs who go out and speak at the conferences, write on the blogs, and talk...
Mining Users from Comments Sure we all know about sexy viral videos, blending rakes, and beefy dudes in underpants, but what about YouTube for B2B? In reality, a holistic program of steady, engaging, well-optimized content and methodical use of low...
Mining your analytics is a high value strategy because this is proprietary data on keywords that are proven to drive traffic and conversions for your site. When mining analytics (be it for a client site or our own sites), I often find keywords and...
Mining social media conversations can be a great source to find new ideas for creating content. Content has always been king, but more recently content marketing has started to get more of the attention it deserves in organizations with budget...
Mining the SERPs for Question-Driven Content Ideas Mining Your Analytics for Questions What's great about mining your own analytics is your working with proprietary data and performance metrics (conversions, social engagement metrics, etc) that are...
Forget data mining, Google's bosses seem to have set their sights on far loftier goals – asteroid mining. Those details are enough to convince many that what's being proposed is an asteroid mining operation.
Data-mining metrics master While many people in the SEO field embrace the convergence of social, content, and inbound marketing strategies others remain resistant to change and convergence. Change is something that search, digital, and in-house...
Raghaven's research interests focused on search technologies, with particular interests in text, web mining, and algorithm design. Yahoo's woes continue after it confirmed it will lose the head of its labs unit, Prabhakar Raghavan, to Google.
Even still, that one statistician can get a good handle on the metrics that matter to their team through the use of data mining and analysis technology. The A’s still have one statistician, but now the New York Yankees have 21 people data mining...
Data Mining Data mining is a dirty word. But with it has come a problem: data mining. Data mining is a trendy term, since we have so much data to mine! Red herrings abound when you're looking at your data in AdWords.
Of course, 10 years later my personal library has grown to include a very large section of information retrieval and data mining texts as more and more become available. It's been 10 years since I wrote the second edition of a book about search...
The key to building the right list is using the right keyword mining tools and tactics. Well, your PPC account is no different from a home. Sometimes you need to remodel and sometimes you’ll have to tear it down to rebuild it from the ground up.
While this might not be groundbreaking news and is information you can get from mining other sources, there is something appealing about the immediacy of the drop-down segmentation coupled with the way you can see the data as a trend without Excel.
