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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. If web analytics is like gold mining, then a...

  2. Using Web Analytics for PPC Optimization: Advanced Techniques

    It’s common for PPC managers to use site search data for search query mining. OK. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. What's next? Now it's time to take your PPC optimization to the next...

  3. Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search

    While this might not be groundbreaking news and is information you can get from mining other sources, there is something appealing about the immediacy of the drop-down segmentation coupled with the way you can see the data as a trend without Excel.