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Minimum Viable Product

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  1. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. But in order to use PPC to ask and answer questions about what the market thinks of your offers...

  2. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Search marketing is no longer about minimum viable SEO but instead about creating an online product that resonates with your market. According to Allen, "In reality the SEO industry product which we sell is a bunch of bets and educated guesses on...

  3. The Long Tail Is Dead -- Long Live the Long Tail

    Until recently, our agency’s process has included trying to identify any and every keyword a searcher might ever type in to find our client’s product or service. Even at minimum bids, these keywords can get expensive to bid on – especially if a...