I see a lot of social share buttons on product pages. You may have your prices too low for the value you are providing so customers walk away thinking that you are hyping up a poor product. An interesting study done by Empirica Research found that...
The deliverable of this phase of market engagement is what Ash calls your MVP, or Minimum Viable Product. Ash Maurya’s book "Running Lean" provides an excellent roadmap for anyone starting a new business or introducing a new product line...
Search marketing is no longer about minimum viable SEO but instead about creating an online product that resonates with your market. According to Allen, "In reality the SEO industry product which we sell is a bunch of bets and educated guesses on...
Publishers should look at their own product and make it more successful. I also remember the GoDaddy ads after that -- hey, sex sells -- but that's because they're a viable company. PPC problems with Google's floating minimum bids and eventual...
Until recently, our agency’s process has included trying to identify any and every keyword a searcher might ever type in to find our client’s product or service. Even at minimum bids, these keywords can get expensive to bid on – especially if a...
Once you pass that quiz, we feel comfortable that you will have the basic knowledge to add a new web site into the directory," said Kevin Krim, director of product management at LookSmart. I'd say this is even less likely now that the company has a...
