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Minimum Landing Page Quality

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  1. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    There were 17 pages indexed on the site, and several of those contained very little quality content. Also, the site didn't come close to representing the quality of work that the company produced, and held a fraction of the content it could hold.

  2. Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up

    Advertisers struggling to reach the top ad position can try to improve their Quality Score or increase their max bid to increase the likelihood their enhanced sitelinks will appear. Each link should have a unique landing page and there should be...

  3. Lead Scoring: How B2B Search Marketers Can Lead the Process

    B2B search marketers should bridge this connection because of the significance of organic search traffic referrals to the internet marketing function and the need to benchmark SEO performance through quality lead volume.

  4. Search Ad Quality Score 101, Part 2

    Try adding exact match and phrase match keywords to each ad group and choose which one has the best quality score and lower minimum CPC. In "part 1," we discussed what quality score is. Now let's explore methods and tips for achieving a better...

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  5. Search Ad Quality Score 101, Part 1

    Similarly, if the landing page you're pointing to has little or no relevance to the keyword and your ad, you'll wind up with a poor quality score. Search engines decided to factor in the quality of the landing pages that ads send users to, as well...