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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Use bid adjustments for tuning performance according to location, time of day, mobile device, etc.to ensure you're reaching the right people, in the right place, at the right time. This doesn't mean setting and forgetting elements like bid...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you want to use both keyword search and/or remarketing list to reach your prospective customers. For example, visitors who reached the shopping cart...

  3. 15 Ways to Make Small Budget Content Creation & Marketing Work

    You can bid to legally own his surname for the entire year! Google has also been offering local businesses a chance to register their business for some time, so do this as a bare minimum. While time will undoubtedly be spent drilling down into a...

  4. Why Quality Score is One of the Least Important AdWords Metrics

    Quality score affects the minimum bid to have our ads show up. Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me of a totally different topic: the way pharmaceutical companies sell us...

  5. Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up

    Advertisers struggling to reach the top ad position can try to improve their Quality Score or increase their max bid to increase the likelihood their enhanced sitelinks will appear. Each link should have a unique landing page and there should be...

  6. Running Lean With AdWords

    Pretty much true, at least for keywords that you’d want to bid on. Too many businesses use the fantasy numbers Google suggests, and as a result either run out of money too quickly, or don’t bid aggressively enough to get the data, exposure, and...