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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    It allows advertisers to reach people in the search results page with a text ad based on: Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on...

  2. Dialing Into Success with Google AdWords Call Tracking

    You should use Google’s Call Extensions knowing that you are only getting call data when the searcher has seen your phone number associated with a text ad. Manually dialed call data is published as “Call Details” under your “Columns” editor and can...

  3. Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up

    The sitelinks extension allows advertisers to show links to various pages within the website below their ad text. Each link should have a unique landing page and there should be one ad to match each sitelink, at a “bare minimum,” according to Google.

  4. Get Your adCenter Search Marketing Campaign in Shape for 2012

    For example, if you want to insert a keyword exactly as it exists in your account directly into an ad title, text, or display URL, you can use “{keyword}” as a place holder. If you don’t include default text within these brackets (i.e.keyword...

  5. 5 Overlooked Actionable Benefits of Attribution

    Once a large enough sample size has been generated, we can see which ad text related to a particular keyword has generated the most profit. Make sure that PPC ad text you're running is the ad that does the most for your bottom line, not the search...