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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Fallback pages for key organic landing pages at a minimum or a fully progressive enhancement site that works with and without Javascript, which enables indexing. Next to AJAX, a web technology well established to trigger the load of certain page...

  3. SEO Website Audits: Everything You Need to Know Part II

    At minimum, your audit should contain the following: In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit more time helping with the understanding of what a good audit is and why you would get with...

  4. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. But in order to use PPC to ask and answer questions about what the market thinks of your offers...