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  1. SEO Website Audits: Everything You Need to Know Part II

    At minimum, your audit should contain the following: In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit more time helping with the understanding of what a good audit is and why you would get with...

  2. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. But in order to use PPC to ask and answer questions about what the market thinks of your offers...