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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is...

  2. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Native advertising has spawned a mini-industry in and of itself, with new firms, specialists and exchanges all vying for a piece of the action. Publishers and advertisers have purposefully deceived consumers for decades with ads meant to look, act...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Instead, the seal trainer focuses on mini-outcomes that precede, predict, and lead to the big outcome. On your website, treat every visitor engagement with a button, link, form, and scroll bar as a micro-conversion, a mini-outcome leading to the...

  4. Flying Saucer Spotted in Google Doodle: How to Play the Roswell UFO Logo Game

    If you're having trouble with the mini game, follow these steps to UFO victory. UFO enthusiasts will love today’s Google Doodle which celebrates the 66th anniversary of the Roswell UFO incident. The Doodle is interactive and users need to help the...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch A new analysis says Google Image Search traffic is down 63...