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  1. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Expert Opinion: An obvious one but sign up, or employ, a blogger or expert in the field and feature their reviews, rel=author, etc.prominently. Use the Human Face: A favorite of mine and proved by many leading companies, including 37Signals to...

  2. Defining Yourself Through Search

    This can also help solidify your position as an expert on a particular topic or field. A friend of mine once mentioned to me that when searching for his name, "The only thing that showed up for my name a couple of years ago was a review I wrote for...