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Mindset

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  1. 4 UX Tips That Will Improve Your Content Strategy

    This mindset needs to extend to your content strategy. User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our homepage design does.

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Real-time mindset. The real-time mindset recognizes the importance of speed. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the decade was over. The end result was the historic landing of Apollo 11.

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    It's all about your approach and mindset. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. Pulizzi is also the founder of The Content Marketing Institute, Content...

  4. 4 Ways to Expand PLA Success in 2014

    They should then put themselves in the mindset of consumers and optimize each product in the feed with the information that's relevant to they search and shop. This holiday shopping season, global retailers doubled down on their PLA spending with a...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Gone are the days that marketing can build their strategy strictly with a promotion mindset. While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The problem for marketers is that these alternatives require a mindset and capabilities that are fundamentally new, different, and in some cases in conflict with the "old way" of doing things. At the dawn of Web 2.0 a couple of years after the...

  8. BrightEdge Shifts Marketers from Keyword to Page Performance

    While Google was quietly planning its release of fully secure search, BrightEdge had already launched new optimization and tracking features that analyzed websites from a page level to fill the soon-to-be gap and prepare for the shift in marketing...

  9. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    The book states that: "You don't need to own a business to be an entrepreneur, but you do need the entrepreneurial mindset to be successful in business. Yes I omitted the C word. Why? It's irrelevant.

  10. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    He advocates three key principles in moving to a profitable mindset, the first of which is to be "always there. The mobile opportunity looms large for marketers able to tap into the wealth of data available in a constantly connected consumer...