SEO News

Mind Control

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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    In fact, when the subjects were asked what was top of mind when asked about a specific category keyword, Google uncovered the following results: percent in the test group named the test brand.percent in the control group also named the same brand.

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    With the opportunity presented in local search today, big brands need automation tools if they desire to control their digital storefronts throughout the local search ecosystem. With these factors and challenges in mind, let's explore the steps...

  3. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. Also keep in mind that both retailers could be combining more extensions from...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. There are many ways to do this, but the best are to do so with the development of a long-term, loyal relationship with the...

  5. The Role of #Hashtags in Social Media and Search

    As with anything you cannot fully control, a hashtag can take on a life of its own, or be hijacked, or become a "bashtag" as the following widely-reported faux pas. Keep in mind that Facebook isn't as transparent with hashtag activity, and LinkedIn...

  6. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Of course, there is a lot more to BWT than just the eight features listed above, including the keyword research tool, geo targeting, disavow tool (they were the first to offer this), and crawl control.

  7. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    Voice Control: As many of the early challenges with Apple's personal assistant Siri showed, getting a machine to understand a human in a noisy, poor cell reception area is hard. If the eyes really are the window to the soul, or at least to the mind...