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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Also, keep in mind that a successful SEO strategy can be perceived as unsuccessful only because the goals are so completely unrealistic. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Gain insight around the motivating forces that drive our subconscious mind. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and...

  3. Survey Says: Stop Making Assumptions About Your Content

    In my mind, this format afforded more elaboration and specific details that could help get across the benefits and story. Last month, I attended an industry conference on programmatic buying. Amidst all the discussion, there was one specific...

  4. How to Solicit Feedback from Prospects and Customers

    With that on my mind, I'd like to talk about another form of missing communication: when we don't hear from our prospects and customers. My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about...