SEO News

Mind

RSS
  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Keep in mind, however, that these recommendations are not a substitute for proper copy optimization techniques. Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise...

  2. Bloomberg and UBS clash over Sef aggregation

    Speaking later in the day, the CFTC's Vincent McGonagle, director of its division of market oversight, said the agency is now looking at the issue and implied the regulator has made up its mind about the outcome: "We are going to ask questions of...

  3. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Mind Your Measurement Your peers can be great resources to help you better hone your craft. There are many disciplines within marketing, and as teams begin to collaborate more to drive cross-channel synergy, there are lessons to be learned from our...

  4. Are Scholarship Links Considered Unnatural by Google?

    If you are considering doing this, then I would urge you to keep the following in mind: Until recent years, it seemed that almost any kind of link could help your site. But now, Google is getting good at figuring out when a link is one that was...

  5. Stoxx leads the way with value-focused smart-beta service

    Index provider Stoxx has delivered a complex and comprehensive suite of smart beta indexes in the past year, developing innovative investment themes and refining already established strategies with client's needs in mind - all while providing a...

  6. Matt Cutts Extends Leave From Google Into 2015

    Forrester ended his post by stating he wasn’t too proud to ask for help and for any followers to keep him in mind if they knew of any positions outside of Microsoft. Matt Cutts stunned digital marketers when he announced that he would be taking a...

  7. Spooky Google Doodles for Halloween 2014

    Today's holiday brings to mind children dressed up as a character or profession, trick-or-treating, the carving of jack-o-lanterns, and adult Halloween parties for those without children. Just as Halloween has seen some evolution over the years, so...

  8. Industry confronts hard choices in CCP recovery debate

    JP Morgan, however, counters that measures undertaken with recovery in mind cannot be relied upon alone. If, when you're in the money, you have at the back of your mind that you get those winning positions haircut, you're much less likely to see it...

  9. Can Groupon Break Into the Search Market?

    If it's all aggregated content just copied and pasted, there will be no search benefit, and Google is not going to keep (the Groupon page) in mind. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a...

  10. Scaling SEO Across Your Enterprise Business – The Human Element

    Alternatively, you might approach an audit with specific search engine algorithms in mind like Panda or Penguin to attack first what could be the most detrimental threat to your website. With these three steps in mind, you can begin to build the...

  11. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then...