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  1. Mobile Advertising Measurement: Winning the Long Game

    The ultimate goal is to have your app at the top of the user's mind when they are ready to make a purchase. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    In fact, when the subjects were asked what was top of mind when asked about a specific category keyword, Google uncovered the following results: percent in the test group named the test brand.percent in the control group also named the same brand.