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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Remember to begin with the end in mind. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better. The lessons are in no particular order, but include challenges from starting, running...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Keep in mind that content marketing is not only intended to drive new customers, but is intended to encourage repeat customers as well, an area where email marketing is very effective. Have you stopped to think that the same great content you’re...

  4. 3 Building Blocks for Content and Search Marketing Success

    In order to navigate around the new content and search marketing environment, it is essential to keep three things top of mind so you can streamline your strategic approach. The search-marketing environment that we live, communicate, and work in...

  5. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    If you shorten any product titles, remember to keep in mind the impact of SEO, UX, and your store's focus and branding. Although the inventory submission format requirement change was posted in June, Google noted it wouldn't start enforcing new...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Keep in mind, you must really consider if this is what your desired mobile experience should be, because there are instances where responsive may not be the right choice. The mobile mind shift has created a paradigm in which the understanding is...

  7. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Also, keep in mind that a successful SEO strategy can be perceived as unsuccessful only because the goals are so completely unrealistic. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions...