The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy...
Use benefits and curiosity ("the number one mistake small businesses make when they choose a firewall – page 3") to create an open loop in your visitor's mind that can be closed only by registering for, downloading, and reading the report.
Full content is written with a desktop in mind, and just certain sections of that content are shown for mobile devices. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns.
However, keep in mind that Quora is a relatively new entrant and while Quora has attempted to add users through new offerings such as publishing blogs, quality still trumps quality on Quora. Keep this in mind as your brand representatives...
Keep in mind these are not true mobile apps, rather they're actual web pages that are wrapped around what look like mobile apps. Increasingly, your audience is spending time interacting with your brand on mobile devices every year.
And of course there's the other mobile topic on everyone's mind: Facebook Home. The answer always surprises me in how short the list is. Google wins in usage, by sheer weight of query volume. But courting a fragmented SMB market (direct and through...
This allows your app to be found by your brand name as well as the purpose of the app if brand isn’t top of mind for the user. The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than...
Keep this in mind when creating apps images or designating images for events. Keep in mind that your profile image must be legible at this resolution, as well. Smart marketers have known the way to a fan's heart is through their eyes for some time...
It brings to mind a slogan from World War II: "Loose lips sink ships". Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena.
Is always built with humans, not web spiders, in mind. How do we, as search marketing professionals, defeat the legacy of spam? The industry's reputation affects all of us, and the question demands an answer.
In my mind, the worst networks are a house of cards. We all know that. However, in the rush to get those rankings (that lead to converting traffic of course) webmasters and business owners can be tempted to take shortcuts for easy wins.
Content should be created with specific intent in mind, with headlines, and/or graphic headers that are obvious, short, surrounded by adequate white space. When we talk landing pages, most online marketers think pay-per-click, where the input of a...
Do you think that someone searching for help with their taxes today has some urgency on their mind? An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling miserably.
Keep in mind competitors' change over time and vary by keyword. Dear site owner or webmaster of http://www.example.com/, We received a request from a site owner to reconsider http://www.example.com/ for compliance with Google's Webmaster Guidelines.
Keep in mind that there shouldn't just three or four general sizes you're creating pages for – soon the market will be flooded with different types of screen sizes, whether it's in your rearview mirror in your car, or in your refrigerator in your...
You should always keep SEO in the forefront of your mind, and always follow best practices. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
Before we create the first interactive concept on the new website, we need to refresh our memory with the goals we set for the site to make sure our team has them top of mind. Sometimes it's easier to begin with the end in mind.
With this in mind, let's look at four link building practices that are still common today: First and foremost, I don't work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites get Google...
With the right candidates in mind, trends can be translated with keyword brainstorming by product type, material, and color shade. Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10 hot trends for spring.
CMS systems were never originally designed with SEO in mind. Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in line with the rapid pace of the...
