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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Keep in mind, you must really consider if this is what your desired mobile experience should be, because there are instances where responsive may not be the right choice. The mobile mind shift has created a paradigm in which the understanding is...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Also, keep in mind that a successful SEO strategy can be perceived as unsuccessful only because the goals are so completely unrealistic. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Gain insight around the motivating forces that drive our subconscious mind. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and...

  4. Survey Says: Stop Making Assumptions About Your Content

    In my mind, this format afforded more elaboration and specific details that could help get across the benefits and story. Last month, I attended an industry conference on programmatic buying. Amidst all the discussion, there was one specific...