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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Avoiding the temptation to carry a headline too far will be easier if you keep in mind that content is a long play. The best content with a boring headline that does a poor job of giving the reader a reason to click has failed.

  2. Mobile Advertising Measurement: Winning the Long Game

    The ultimate goal is to have your app at the top of the user's mind when they are ready to make a purchase. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level...