On top of that, some cultures trend towards low search volumes in head terms, but massive volume for long-tail combinations. In the U.S.there are tens of millions of non-English speakers who represent a huge potential audience that may be...
There are always a number of considerations for bidding strategies especially when you move to the long tail: diminishing incremental returns, level of data aggregation and basics like match type to name a few.
Mapping your keywords’ performance against conversion, bounce rate, number of product or category page views, and time on site will result in a clear understanding of the relative impact of your head, torso, and tail terms as well as guide your...
Our "long-tail" web and search footprint required an SEO solution with the ability to track pages, keyword ranking, backlinks, web analytics, competitive intelligence, social media impact, and other data.
This analysis looked at 300,000 domains and millions of short- and long-tail keywords between April 5 and 12. So let's take a brief look at the top 10 sites most hurt in the UK search results (by Searchmetrics' percentages): pricedash.com (-99.77...
The splintered and fractured nature of online audiences means that, like search keywords, there is a long tail of channels that need to be reached. So, just like web developers would say that to get maximum reach you have to build websites that are...
Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. That's the key to a successful SEM campaign -- and that's when the dog starts wagging its tail.
Tis the season to add destination keywords, add long-tail keywords using seasonal terms, and add popular holiday event keywords. Fully embracing HTML 5, the IE9 beta was launched yesterday, and the Bing team says their goal is to provide a "very...
To conclude, it is more likely that predicted search suggestions will increase volume on the mid-tail and longtail, because Google can effectively monetize by increasing competition on AdWords. Taking the 'carpet cleaners' example from the previous...
However, if "long tail" is important in your English campaigns, then globally expanded keywords shall be equally important in your internationally targeted campaigns. So what does this have to do with search marketing?
Getting long tail traffic to your site is easy (and don't let any search marketeer tell you otherwise). And this isn't just about picking up the crumbs swept off the giants' table, in the form of a few long tail keywords and some residual traffic.
If you run highly targeted campaigns, if you have to perform a lot of keyword culling to taste success, or if you need to focus on long tail keywords in any way to generate ROI, please do yourself a favor and keep doing what you're doing!
When this is multiplied against the long tail (e.g.cheap flights + destination"), the resulting opportunity is no longer in the thousands, but in the tens of thousands -- and perhaps even millions. Search Marketers are Missing Millions of...
In the age of optimizing the long tail, it is certainly worth watching. Shopping for the Tail Dim Sum" means Chinese food to millions of users but doesn't mean anything to a traditional yellow pages search.
Take some time to understand the concept of long tail keywords. Over the past seven years, I have heard executive managers say over and over again that search engine optimization (SEO) is voodoo or black magic, and it will never work.
I've often seen a Web site with 100 pages relaunch with 500 pages do better because of the "tail" traffic (those additional 400 pages are getting direct traffic), and the Web site seems to get a bump in "authority" because the entire Web site has...
Client relationships begin with taking inventory of digital assets and highly complex PPC campaigns sport millions of keywords, where sharpshooters mine long-tail ROI. The search marketing industry was about to undergo an explosion of epic...
Long Tail Keyword SolutionsWhen building a new startup, you initially see search marketing boom year over year. Discover Your Video SearchVideo search providers agree that indexing and searching through millions of online videos isn't the real...
This data can be associated to groups of products further down the line and appropriate content can be altered or categorized to increase your natural search tail. If your tail is just way too big to manage, consider offering multiple ways to get...
Chasing a lot of long tail terms? These are the sites that are potentially treated by the search engines as authority sites, and you need links from them to win. Many people are able to get their Widget installed by millions of people.
