Mapping your keywords’ performance against conversion, bounce rate, number of product or category page views, and time on site will result in a clear understanding of the relative impact of your head, torso, and tail terms as well as guide your...
Our "long-tail" web and search footprint required an SEO solution with the ability to track pages, keyword ranking, backlinks, web analytics, competitive intelligence, social media impact, and other data.
This analysis looked at 300,000 domains and millions of short- and long-tail keywords between April 5 and 12. Big issue I see right off the bat here is that on many pages you click on there are either no current codes/deals or voucher codes are...
Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. That's the key to a successful SEM campaign -- and that's when the dog starts wagging its tail.
To conclude, it is more likely that predicted search suggestions will increase volume on the mid-tail and longtail, because Google can effectively monetize by increasing competition on AdWords. Taking the 'carpet cleaners' example from the previous...
However, if "long tail" is important in your English campaigns, then globally expanded keywords shall be equally important in your internationally targeted campaigns. As you find value, you can then move on to more optimization tactics, such as...
Getting long tail traffic to your site is easy (and don't let any search marketeer tell you otherwise). And this isn't just about picking up the crumbs swept off the giants' table, in the form of a few long tail keywords and some residual traffic.
If you run highly targeted campaigns, if you have to perform a lot of keyword culling to taste success, or if you need to focus on long tail keywords in any way to generate ROI, please do yourself a favor and keep doing what you're doing!
When this is multiplied against the long tail (e.g.cheap flights + destination"), the resulting opportunity is no longer in the thousands, but in the tens of thousands -- and perhaps even millions. With 74,000 monthly searches, "Billigfluege" is...
In the age of optimizing the long tail, it is certainly worth watching. Shopping for the Tail Dim Sum" means Chinese food to millions of users but doesn't mean anything to a traditional yellow pages search.
Take some time to understand the concept of long tail keywords. Beta Testing Environment – You must test multiple landing pages to see how well they convert. This refrain comes from large corporations that often spend millions of dollars on...
I've often seen a Web site with 100 pages relaunch with 500 pages do better because of the "tail" traffic (those additional 400 pages are getting direct traffic), and the Web site seems to get a bump in "authority" because the entire Web site has...
Long Tail Keyword SolutionsWhen building a new startup, you initially see search marketing boom year over year. Are Your Landing Pages Lean, Mean Conversion Machines? SEO & Ninja LinkBuilding > A Chat with We Build Pages' Jim Boykin, Hobo SEO
This data can be associated to groups of products further down the line and appropriate content can be altered or categorized to increase your natural search tail. If your tail is just way too big to manage, consider offering multiple ways to get...
Chasing a lot of long tail terms? Got a site with tens of thousands of pages? It also goes without saying that the great majority of those pages need to contain interesting and different unique content.
There will inevitably be some organizations that stick to the standard static Web site concept because they either fail to understand the value of optimizing for long-tail search or because they still fail to see why extra time, energy, and...
Shopping for the Tail In the age of optimizing the long tail, it is certainly worth watching. Dim Sum” means Chinese food to millions of users but doesn’t mean anything to a traditional yellow pages search.
Short Tail' Analytics: Getting to the MeatSEO and web analytics company Engine Ready reminds us that while the 'long tail' is not something to forget about, the 'short tail' of search provides the majority of your conversions.
The refinements or attributes pages can be considered a heavy mix between head and top-level tail terms. Many questions immediately surface -- for example, how do you tell the difference between 'head' and 'tail' keywords?
New Site Ratings Service Aims for the Long Tail, ClickZ But as a general rule, search engines are interested in pages, not sites. Your site only needs as many pages as it needs to tell the story. High Rankings Forum "The anchor text of links on...
