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  1. Protecting Your Online Brand – Don’t Forget Your Nicknames

    The sooner your organization has a brand protection effort that is led and actively supported by the marketers responsible for your brand's online presence, the lower the risk is of incurring potentially millions of dollars in expenses and eroding...

  2. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. With a focus on the individual, a campaign focused on millions of personal interactions had never...

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping results and because Gmail "goes through every" email to sell ads. Microsoft is on the attack again, this time slamming Google Play...

  4. Where to Start When Considering Managing SEO: In-House, Balanced, Agency

    Many companies can't deny the lure of driving millions of pre-qualified visitors to their website. Organic search is, and will continue to be, a trusted source of quality traffic online. Where to begin, when deciding on whether to build an in-house...