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  1. Can Groupon Break Into the Search Market?

    If enough visitors request a deal on a specific page, Groupon will work on making it happen. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And if Google sees unhappy visitors in aggregate, then Panda can stomp all over the site. So, if you have 1 million impressions per day, breaking up articles into smaller pieces across a paginated set could yield 10 to 20 times the number of...

  3. Native Advertising for Small Business: The Missing Link?

    Outbrain makes 180 billion content recommendations to 550 million Internet users, while Taboola reaches 400 million unique visitors, recommending 1.5 billion pieces of content to them. Basically, Main Street businesses have faith that if they just...

  4. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  5. 5 Takeaways From the World Cup for Global Search Marketers

    As much as we all secretly enjoy watching the sad faces of losing teams, making your visitors sad costs you money and defeats what all this preplanning is all about. Social spending, for example, on World Cup-related campaigns rose to the half...

  6. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    In the past year, BuzzFeed has tripled its U.S.multi-platform (i.e.desktop and mobile) audience to 71.3 million visitors in March. The growth rate itself is incredibly impressive, but even more so considering that it had already achieved a level of...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    My favorite feature is being able to analyze where the visitors go when they leave the site. This is how you can monetize this data by getting in front of or remarketing to visitors on these sites. Entering a keyword, for example "iPhone cases...

  8. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine.co gets more than 4.5 million unique visitors, over 6.8 million visits, and north of 21.1 million page views a month, according to Compete PRO. Whether it's a monetization strategy in the form of native in-feed ads or expanded content...