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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180 million tweets and 280 million posts on Facebook. Take advantage of the opportunity to be involved and active on social media, whether it's...

  3. 10 Shocking Facts About Content Marketing Today

    Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach purposes. Even if your target audience primarily uses Facebook or Twitter, it...

  4. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    The short answer: it has very successfully leveraged social platforms – particularly Facebook – to help drive traffic. Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through...

  5. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The rest of the socialsphere followed in its own pace, and Facebook, my wife's go-to social destination, only recently decided to give in and add hashtags as a feature. Now, my wife's social media activity revolves around reading other people's...

  7. How Vine Has Changed the Video Landscape in Just 12 Months

    But this understates Vine's actual reach because after instantly posting videos on Vine.co, most users then share their Vines to Twitter and Facebook. Whether it's a monetization strategy in the form of native in-feed ads or expanded content...