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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    It’s clear this is a significant time for people searching and retail advertisers. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month period can ring up. If the U.S.holiday retail economy was a country by itself, its...

  2. How to Optimize Your Content Strategy With Social Listening

    Due to the very broad nature of yoga, many people on Twitter are talking about products, working out, fitness and even some things that may not be related to your business. Through the social listening tool Sysomos, we can see that the term ‘yoga...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Are you going to use multi-lingual Twitter handles and are they registered and managed by the right people? Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode...

  4. Top Brands Now Testing Pinterest Promoted Pins

    EMarketer puts its user base of people who use the service at least on a monthly basis at 40.1 million in the U.S.for 2014 and estimates that 85 percent of those users are female. We first learned about Pinterest’s plans for promoted pins in...

  5. How Can Good PPC Managers Become Great PPC Managers?

    I recently read a post by author Greg McKeown on LinkedIn about the difference between successful people and very successful people. There are a million ways to improve PPC accounts, but one simple way is to drill down to the keyword level of the...