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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Roadblocks tend to anger a lot of people. The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. So, if you have 1 million impressions per day, breaking up articles into smaller...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions. If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path to get quality employees, because the people...

  3. Native Advertising for Small Business: The Missing Link?

    If a Main Street business has 1,000 followers, then its content marketing will only reach about 100 people. By using Facebook Promoted Posts, Meredith Manor, a West Virginia equestrian vocational college, was able to reach four times as many people...

  4. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. You can see how people are navigating the site, in real time (as well as view recorded...

  5. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    It’s clear this is a significant time for people searching and retail advertisers. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month period can ring up. If the U.S.holiday retail economy was a country by itself, its...

  6. How to Optimize Your Content Strategy With Social Listening

    Due to the very broad nature of yoga, many people on Twitter are talking about products, working out, fitness and even some things that may not be related to your business. Through the social listening tool Sysomos, we can see that the term ‘yoga...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Are you going to use multi-lingual Twitter handles and are they registered and managed by the right people? Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode...