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  1. Top Brands Now Testing Pinterest Promoted Pins

    EMarketer puts its user base of people who use the service at least on a monthly basis at 40.1 million in the U.S.for 2014 and estimates that 85 percent of those users are female. We first learned about Pinterest’s plans for promoted pins in...

  2. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...

  3. How Can Good PPC Managers Become Great PPC Managers?

    There are a million ways to improve PPC accounts, but one simple way is to drill down to the keyword level of the campaigns. I recently read a post by author Greg McKeown on LinkedIn about the difference between successful people and very...

  4. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    In the past year, BuzzFeed has tripled its U.S.multi-platform (i.e.desktop and mobile) audience to 71.3 million visitors in March. The growth rate itself is incredibly impressive, but even more so considering that it had already achieved a level of...