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  1. Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs.

  2. Disney Dominates Halloween Keyword Ad Spend

    Of the total $2.9 million spent on ads by retailers for the time period, $720,000 was spent on Disney-branded keywords. With a staggering $2 million spent in August and September on Halloween paid search, it's important we understand who the...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Or are you trying to grow into a multi-million dollar full-service agency that can be handed to your children or sold in the future? If you want to eventually sell your agency, to get anything more than .5 - 1x revenue or 4-6x EBITA, you typically...

  4. Native Advertising for Small Business: The Missing Link?

    Outbrain makes 180 billion content recommendations to 550 million Internet users, while Taboola reaches 400 million unique visitors, recommending 1.5 billion pieces of content to them. Since a successful search marketing campaign is often...

  5. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO...

  6. Bing Ads Enhances "Change History" Page

    With the latest update, the limit of changes that can be viewed has been increased to 10 million. We have made significant platform enhancements and increased the limit to 10 million. Bing has announced enhancements to the Change History page in...