A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and traffic.
Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share...
Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing puzzle. This is especially true of the B2B sector. I didn't realize the full capabilities of marketing...
As Jon Miller wrote in his Definitive Guide to Marketing Automation, there are three core benefits to marketing automation: From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a...
Back in early 2012, Google introduced the page layout update, which was refreshed in late 2012 and covered with aplomb by Miranda Miller here on SEW. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO...
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11...
Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the importance of visuals even further. Facebook wants stories shared through their platform to be more...
When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles from their competitors and peers. They’ll start asking questions like:
This session, which will be moderated by Miranda Miller, takes place March 26 from 11:45 a.m.to 12:45 p.m. Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range of online...
Others, such as Sandler and Miller, credit their mother for helping them get to where they are. She always had two or three jobs to make sure me and my sisters were taken care of and was a natural entrepreneur,” Miller said.
The sales world is changing. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative approaches with never ending questions. Buyers are looking for individuals who understand their day-to...
A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information and reviews they may previously have asked a search engine. Remember when Google+ pulled their existing local...
Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood.
Miranda Miller wrote about How Google Rakes In Over $100 Million in Search Advertising Daily, based on research from Larry Kim of WordStream. The latest Google changes have put a real emphasis on high quality, unique content that is linked to by...
Most Liked: #Winner 72% of Consumers Want Mobile-Friendly Sites: Google Research by Miranda Miller Most Read: #Winner How to Increase Your Local Business Facebook Reach in Minutes a Day by Miranda Miller
Also in October 2012, there was the big Facebook leak news which Miranda Miller posted about. It has to be newsworthy content. It has to be unique (or you'll find Twitter abuzz with people fussing about how sick they are of seeing x types of posts...
Slowly but surely, Google continues to close in on 70 percent market share, moving up 0.1 percent again this month to take a U.S.record 67 percent of all search traffic in November, comScore reported.
Twitter has released their annual “Year on Twitter” collection of the hottest trends, topics, and people across five different categories. President Obama’s tweet, “Four more years,” was Twitter’s Golden Tweet of 2012, earning more retweets than...
In this episode of SEW Weekly, Gary Fearnall, Director of Marketing Solutions for Canada, joined co-hosts Thom Craver and Miranda Miller to talk social advertising and Company Pages. Over 2.6 million businesses have LinkedIn Company Pages, which...
A Google Doodle today celebrates mathematician Ada Lovelace, widely known as the world’s first computer programmer, who was born on this date 197 years ago. Her work on Charles Babbage’s Analytical Engine is the first example of an algorithm meant...
