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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. As always, there are contradicting viewpoints on small business SEO...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Don't settle for standard bounce rate just because you migrate to GTM. I've been helping more clients migrate to Google Tag Manager recently, and the experience has been extremely positive. So, when you migrate to Google Tag Manager and you've been...

  3. Conflicting PPC Trends: What They Mean & How to Fix Them

    Match type tightening: As we migrate critical keywords from loose match types (broad match) toward more focused exact match, you may find that competition is fiercer. When managing PPC campaigns, specific trends and statistics can be in direct...

  4. SEOs: Will You Negotiate a Salary Increase in 2013?

    The need to migrate for higher salaries is low and the ability to make your current salary work better for you is high. Unsurprisingly the highest rates are paid in New York and San Francisco, with higher rates paid in general on both the East and...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Shopping continues to migrate online, and U.S retailers saw their biggest fluctuations of the season to date on what most now consider to be the biggest days for online shopping: Thanksgiving Day and Cyber Monday,” said Aaron Goldman, Kenshoo CMO.