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  1. SEO Is No One-Trick Pony

    From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content), to gain a sense for what you may need to build. When you’re creating content correctly, you are...

  2. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    You might say we take our responsibility to the economy (and the holidays especially) seriously. If the U.S.holiday retail economy was a country by itself, its GDP would rank number 22 in the world. With spend of $601.8 million last year, it’s...

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    That means the top questions lurking behind a simple query might be answered more quickly than before. This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    If not, those users might not be very happy. Similar to what I explained earlier, you might be surprised what you find. Without using fetch and render, you might miss serious rendering problems that Googlebot is actually running into.

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent...

  6. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO. A few simple mini-deep dives at specific times throughout the...

  7. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    And when it comes to news publishing, how might this affect the format we’re used to? He pointed to the problem of important content disappearing quickly and said that Twitter might resurface tweets from people who the user already follows if the...