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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    If you wanted to franchise a food truck portion of your growing restaurant chain, you might consider expanding to Chicago instead. Yelp Trends might be a nice celebratory pat on the back for the company in a time of PR crisis, and it has some value.

  2. Google Analytics Helps You Filter Spider and Bot Traffic

    But, by selecting to filter them out, you'll see a significant difference in your traffic patterns that just might help you better understand your website visitors. Ever wonder how much of your traffic was actual human visitors and how much of your...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    You might remember another study back in June 2013 from Custora that showed the organic acquisition channel held the most value over time (i.e.customer lifetime value) for ecommerce sites. A study by Shop.org and Forrester Research shows 85 percent...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Heck, you might even consider serving them a discount or coupon in your remarketing ad. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all.

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Hunting for and flagging content that might be low-value or poor-quality. Pageviews: Pages on your site that get very few unique views might be a source of concern. So again, before removing any content from your site because it's potentially low...