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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO. A few simple mini-deep dives at specific times throughout the...

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    And when it comes to news publishing, how might this affect the format we’re used to? He pointed to the problem of important content disappearing quickly and said that Twitter might resurface tweets from people who the user already follows if the...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    During this process you may find that there are already plans to produce content that might be suitable for attracting the kinds of links you are targeting. Typically these folks include corporate branding, the business unit that you are suggesting...

  5. Last-Minute SEO - Here Come the Holidays!

    You might find easy improvements that will give you a quick boost from page two to page one on key phrases. Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to...

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    Please leave your comments below, and also let me know what additional data you might like to see from BrightEdge in the future on this topic. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    But if you're doing something for the first time, you've got to face up to the fact that it might not work. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can absolutely lead to a Panda attack. Warning, what you find might scare you. If you have been hit by Panda and you’ve been focused on...