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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks, data suppliers, and security companies. If you’re a B2B advertiser, you might read these articles and smile.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  3. Do Weak Links Reveal Powerful Opportunities?

    That might be a little far-fetched without further research, but at the very minimum, Topical Trust Flow provides link builders and marketers with: The presence of such links – 92 of them – might suggest a niche that REI.com should target in their...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    How Might App Trials Replace Websites? Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer...

  5. Native Advertising for Small Business: The Missing Link?

    Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by suggesting, "Hey, if you liked or were searching for this article, you might also like these pieces.

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    But even without thinking hard, an advertiser might focus on any of the following: is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but...