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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    When it comes to what people are searching for when prepping for school each year, the report cited "back to school" terms ruled, "school supplies" were second, and "school shopping" and "back to school sales" were about tied next.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    For example, T-Fal does a good job of describing their non-stick pan and its benefits, such as dishwasher safe, but they also put in keyword terms such as Fry Pan and Saute Pan: However, those that are eligible enjoy a high ROAS, especially on...

  3. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Google Analytics may be the laggard in terms of tools with multi-channel attribution, but for the money it's worth your time to check it out! At our agency, we found it fascinating that for mid-level purchases (average order values of $500 or less...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. Not only do I want to uncover relevant terms with commercial intent, but I'm also...

  5. As Goes Paid Search, So Goes the Election?

    In terms of share of voice, as measured by the percent of politically-oriented ad impressions on U.S. Barackobama.com earned 55.5 million ad impressions in the six months leading up to the election as a result of queries on over 10,100 keyword terms.

  6. 5 Virtues to Help SEOs Achieve Workplace Enlightenment

    When accepting a job one is making a decision, an agreement to execute what is laid out in the terms of employment. If an individual just started it might be a good idea to.not interrupt the president of the company mid-sentence in a discussion...