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  1. As Goes Paid Search, So Goes the Election?

    In terms of share of voice, as measured by the percent of politically-oriented ad impressions on U.S. Barackobama.com earned 55.5 million ad impressions in the six months leading up to the election as a result of queries on over 10,100 keyword terms.

  2. 5 Virtues to Help SEOs Achieve Workplace Enlightenment

    When accepting a job one is making a decision, an agreement to execute what is laid out in the terms of employment. If an individual just started it might be a good idea to.not interrupt the president of the company mid-sentence in a discussion...

  3. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    Ensuring your organization is operationally ready in terms of budget – and most-importantly mindset – is the most important first-stage check before you can begin to even define and develop and earned-link or content-led link building strategy.

  4. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    Blind networks: These generally work on a CPC basis, and are typically considered the largest in terms of publishers, advertisers and impressions. Premium blind networks: These are usually mid-sized and offer more premium and high-traffic...

  5. Hottest Halloween Costumes of 2011: Angry Birds, Black Swan, and Sexy Superheroes

    Other fast-rising costume search terms are largely influenced by pop culture. Google, Yahoo, and SortPrice have shared the top user searches and trends for Halloween costumes and other scary terms. The term [black swan costume] overtook [angry...

  6. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Also, as additional budget comes into the channel, the money is going toward relatively expensive “generic” terms that are driving up CPCs and keeping impression growth lower. In mid-September, we reported that Microsoft, Yahoo and AOL plan to pool...

  7. Searcher Demographics – We Are What We Search

    Each example analyzes the demographics of searchers that used the branded terms for the month of July, and are based on head of household. Search terms can be parsed in a similar fashion. There are already lots of opportunities for marketers to...