In February 2013, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million...
In my role at Microsoft, I get to spend a lot of time helping create and optimize paid search strategies for the largest SEM advertisers to the smallest businesses. Considering this is my first piece on Search Engine Watch I asked myself, should I...
With the Microsoft/Yahoo alliance also came the affect that Yahoo's paid search platform would be used to power both Yahoo and Bing's paid results. Add to that the deal between Microsoft and Yahoo for Bing to power Yahoo’s organic results and Bing...
Google sites were followed by Yahoo sites with 55 million unique viewers, Microsoft sites with 53.7 million, VEVO with 49.3 million, and Facebook with 47.7 million. Normally, Search Engine Watch would compare this data with similar data from that...
Software services like WordStream provide a dashboard and interface that are easier to interpret, navigate, and act on than those of Google, Yahoo, and Microsoft. I can’t tell you that click-through rate (CTR) or cost per conversion or profit per...
Microsoft, SEER Interactive, Page Zero Media, Mediative, and more. BrightEdge CEO Jim Yu told Search Engine Watch how their expansion into the UK came about: "At the end of last year, we had built a solid business in the UK and Europe with agencies...
Bing began serving the algorithmic results that Yahoo searchers see starting in August 2010 in the U.S.as part of the Microsoft-Yahoo search deal signed in 2009. Rather than settle for a dissatisfying conclusion of “I don’t know,” Search Engine...
It wouldn't hurt to keep a tinfoil hat handy as well… Look no further than this Microsoft patent that talks about spying on SEO forums. We're here to watch the evolution of the algos and adapt accordingly.
By aligning with the Bing brand, SMBs will better understand that they are buying traffic on Bing and Yahoo search,” a Microsoft representative told Search Engine Watch. Citing a recent comScore Core Search custom report, Microsoft revealed in...
Search Engine Watch contacted Microsoft when this news broke late last week, but they had no comment. Is the Microsoft-Yahoo Search Alliance on life support? Microsoft, Google in active discussions” with Google about Google taking over Yahoo’s...
Microsoft is a perfect example of a company that succeeds with this tactic. Microsoft, a company that has had brand issues in the past, reached out on Reddit and asked for feedback about its IE9 browser back in 2010 and was greeted with a lot of...
Bing is not working on the Local Paid Inclusion program and would not consider giving preferential treatment to advertisers in organic search results," according to a Microsoft spokesperson. One program partner explained to Search Engine Watch how...
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. This webinar explains how on the Search Alliance website – watch from 10:30 minutes onwards. Best practice is to keep your adCenter account and...
A Microsoft spokesperson explained their decision not to join the #StopSOPA blackout to Search Engine Watch: Several early SOPA supporters backed out, either under pressure from consumers or in light of their learning more of what it entailed...
Bloomberg reported that the Silver Lake consortium - which includes Microsoft - has offered $16.60 per share for a minority stake in Yahoo, much lower than the $31 per share tender made in 2008. If either Microsoft or Alibaba acquire part or all of...
While Google and Microsoft have been touted as potential suitors alongside the option of selling the company’s Asian assets, one company that isn’t being mentioned has the size and cash to buy Yahoo – Amazon.
Speakers from Facebook, GAP, SalesForce, Microsoft and other top brands shared their thoughts on the fundamental shift happening in the marketing industry. Search Engine Watch spoke with BrightEdge CEO Jim Yu about this transformation and how...
In mid-September, we reported that Microsoft, Yahoo and AOL plan to pool their Class 2 display ads – the ones they can’t get rid of – to up the inventory of each property. It’s difficult to quantify, but I am under the impression that a significant...
Microsoft CEO Steve Ballmer also posted a statement: Here at Search Engine Watch, we would like to offer our condolences to Steve’s family, friends, and his extended community. Yahoo co-founder Jerry Yang also discussed Jobs:
Last month, Search Engine Watch reported the merger of Microsoft Webmaster Tools and Yahoo Site Explorer. Data integration is important because it gives you a true sense of what Bing is serving and where you are being served by Bing," Forrester...
