Microsoft beats Google in patent ruling over Xbox technology – the InquirerMicrosoft has won a $1.8 million ruling in the first of two patent lawsuits against Google's Motorola Mobility over the use of its technology in the Xbox console.
Most SEO professionals will spend time in Microsoft Office. Highlight the cells you want to watch. Then click Formulas > Watch Window > Add Watch. Simply return to the area of your worksheet that you're editing and the Watch Window will hover in...
We’re constantly updating and refining the Bing search experience," a Microsoft spokesperson told Search Engine Watch. SEOs have been saying that authorship markup and other rich snippets are the future of SEO.
In February 2013, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million...
Let's be real: Microsoft is no stranger to bad advertising campaigns. But is Microsoft "scroogling" itself by pushing a campaign focused on Google instead of touting its own benefits? Actually, Microsoft has gone out of its way to make sure you've...
A Microsoft spokesperson gave Search Engine Watch the following statement: Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google...
Dave Coplin, Chief Envisioning Officer, Advertising and Online, Microsoft UK, will give the Morning Keynote, Future Forward – Paradigm Shifts in the Digital Revolution. With three ‘kick-ass’ keynotes, 36 sessions on hot topics, and 72 industry...
Send an email to bns@microsoft.com With social, we watch everything – Facebook, Twitter, Quora, LinkedIn, Google+ and so on. In case you hadn’t noticed, his counterpart at Bing, Duane Forrester, has been pretty active himself.
In my role at Microsoft, I get to spend a lot of time helping create and optimize paid search strategies for the largest SEM advertisers to the smallest businesses. Considering this is my first piece on Search Engine Watch I asked myself, should I...
Seemingly an afterthought, he quickly added how the new Facebook search product would integrate with Microsoft's Bing search results. In a conversation with a Bing spokesperson, Search Engine Watch has learned Web search will return the same results.
Microsoft Excel: This is the trusted standby and go-to solution that can be at least used as a step one in mapping out a strategy. Watch the analytics grow! Editor's note: This column originally was published on January 12, 2012, and comes in at No...
With the Microsoft/Yahoo alliance also came the affect that Yahoo's paid search platform would be used to power both Yahoo and Bing's paid results. Bing was launched in May 2009 as a fundamental upgrade from Microsoft's previous efforts into search...
Are Microsoft's points valid? In response to comments about Bing's partnership with Shopping.com, Search Engine Watch reached out Bing, regarding paid results. The campaign is called “Don't Get Scroogled,” complete with a video and its own website...
Previously, I spent 5 years at Microsoft in a variety of roles all centered around digital marketing including search, social and community. I spent time at Microsoft Advertising, and a brief stint at both office products.
He said, "Safari on an iPad in an airplane Vs Firefox on a T1 or faster connection at an ISP Vs IE inside Microsoft headquarters in Seattle, Vs Chrome inside Google. Richardson spoke to Search Engine Watch (SEW) and gave us the full story on his...
Google sites were followed by Yahoo sites with 55 million unique viewers, Microsoft sites with 53.7 million, VEVO with 49.3 million, and Facebook with 47.7 million. Normally, Search Engine Watch would compare this data with similar data from that...
A recent study conducted by Microsoft showed people prefer Bing search results nearly 2-to-1 over Google's results. Based on these results, Microsoft is on a quest to tell the world and change perception.
Software services like WordStream provide a dashboard and interface that are easier to interpret, navigate, and act on than those of Google, Yahoo, and Microsoft. I can’t tell you that click-through rate (CTR) or cost per conversion or profit per...
Microsoft adCenter came to being in the summer of 2006. All joking aside, it is a huge step forward for Microsoft adCenter to offer an even ad rotation feature. Here is what you need to watch out for:
Minimum target area suggestions: Microsoft: 38x38 pixels (0.25"), Apple: 44x44 pixels (0.30") Watch the Video Optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a better user experience.
