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  1. As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data

    Google made the switch back in September for encrypted search as default and since then people had been watching to see if Microsoft and Yahoo would follow suit, which they finally seem to be doing. Microsoft is looking at implementing it not just...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  3. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    In my role at Microsoft, I get to spend a lot of time helping create and optimize paid search strategies for the largest SEM advertisers to the smallest businesses. I sit down with customers to understand their business and help them better use...

  4. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    However, Mayer also noted that Yahoo's search share is challenged and that the search alliance with Microsoft has "fallen below expectations. The core components of Yahoo's business, search, mail, ads, news and homepage, are also the core products...