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  1. How to Use QR Codes for Better Conversion Rates

    Always include inferior camera phones, in addition to various reader apps, lighting and speed, to truly verify scannability. Provide contextual assistance (How-to steps, link to get a reader app, call-to-action, barcode link or SMS alternative, etc.

  2. SearchDay | Users and Search Engines Want the Same Things

    Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader. Jill Nash to Depart Yahoo; Scott Moore Heads to Microsoft Posted by Nathania Johnson Feb 3, 2009 Chief communications officer...