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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  2. SearchDay: PPC Advertising: Art or Science?

    Carl Icahn Returns to Letter-Writing; Microsoft Open to Deal with a New Yahoo Board Posted by Nathania Johnson Jul 7, 2008 The rumors of Microsoft still being open to a deal with Yahoo are true - with a caveat.