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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about...

  2. Could Bing Ever Overtake Google in Search?

    I don't buy the "protect searchers privacy" deal as the reason for moving all search to HTTPS and not providing us with the valued keyword data (while continuing to provide this to advertisers). Microsoft is obviously serious about mobile and...

  3. How to Deal With Search Marketing Burnout

    One of the many benefits for working for big companies like Microsoft or IBM is that they often facilitate and encourage employees to shift roles within the firm. There's a word for it – burnout – and it's a problem in any industry, not just...

  4. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    In an interview with the New York Times, European Union’s antitrust chief, Joaquín Almunia, noted one solution to deal with this issue could be "labeling" – or something that clearly distinguishes when Google is promoting its own services...

  5. 14 Tips on How to Become a More Efficient SEO Professional

    trying to deal with. Most SEO professionals will spend time in Microsoft Office. Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked your email at some point in...